Case Studies Shop Direct Improves Operations and Reduces Time-to-Customer with BluJay Solutions

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	Shop Direct Improves Operations and Reduces Time-to-Customer with BluJay Solutions

Shop Direct Improves Operations and Reduces Time-to-Customer with BluJay Solutions

Technology Category	Functional Applications - Inventory Management Systems Functional Applications - Transportation Management Systems (TMS)
Applicable Industries	E-Commerce Retail
Applicable Functions	Logistics & Transportation Warehouse & Inventory Management
Use Cases	Fleet Management Inventory Management Supply Chain Visibility
Services	Software Design & Engineering Services System Integration
Challenge	The company's initial challenges and opportunities included: • Continuing to develop the drop ship fulfillment model to extend the supplier base and the number of products offered rather than being limited to inventory that can be stocked in distribution centers. • Drop ship introduces reputational risk as fulfillment of orders is outside of Shop Direct’s control • Supply chain visibility is harder to achieve as stock is not physically in Shop Direct’s warehouses. Shop Direct established a list of goals for a transportation management system: • Maintain brand integrity • Enhance competitiveness • Flexibility to offer value-added services • Cost savings through collaboration • More detailed performance analysis • Inventory visibility at point of order Read More
About Customer	Shop Direct is the UK and Ireland’s leading multi-brand digital retailer, delivering 48 million products every year to millions of active customers. It generates £1.9bn in annual sales via well-known brands including Very.co.uk, isme.com, and Littlewoods.com, online and through catalogue orders. Despite having been around for over 80 years, with more than 84% of its sales online and close to half of those from mobile devices, Shop Direct is now firmly established as a pure play e-tailer, and has a clear ambition to become a world class digital retailer. Read More
Solution	By providing centralized visibility of orders, the BluJay platform has provided enriched collation opportunities across Shop Direct’s supplier base, resulting in individual items being grouped into fewer packages, delivering a net savings of over £1 million per annum. Integrity of the Shop Direct brand and that of its retail brands is protected because the BluJay solution ensures a consistent customer experience, regardless of the order channel, from order process through to delivery timescale and branding of labelling / delivery documentation. BluJay’s Global Trade Network enables Shop Direct to offer additional value-added services such as connection / removal / gas installation, providing an additional revenue stream and acting as a differentiator to encourage customers to complete the purchase (convenience of ‘one stop shop’). Read More Log in to view content
Contents

Technology Category

Functional Applications - Inventory Management Systems

Functional Applications - Transportation Management Systems (TMS)

Applicable Industries

E-Commerce

Retail

Applicable Functions

Logistics & Transportation

Warehouse & Inventory Management

Use Cases

Fleet Management

Inventory Management

Supply Chain Visibility

Services

Software Design & Engineering Services

System Integration

Challenge

The company's initial challenges and opportunities included: • Continuing to develop the drop ship fulfillment model to extend the supplier base and the number of products offered rather than being limited to inventory that can be stocked in distribution centers. • Drop ship introduces reputational risk as fulfillment of orders is outside of Shop Direct’s control • Supply chain visibility is harder to achieve as stock is not physically in Shop Direct’s warehouses. Shop Direct established a list of goals for a transportation management system: • Maintain brand integrity • Enhance competitiveness • Flexibility to offer value-added services • Cost savings through collaboration • More detailed performance analysis • Inventory visibility at point of order

About Customer

Shop Direct is the UK and Ireland’s leading multi-brand digital retailer, delivering 48 million products every year to millions of active customers. It generates £1.9bn in annual sales via well-known brands including Very.co.uk, isme.com, and Littlewoods.com, online and through catalogue orders. Despite having been around for over 80 years, with more than 84% of its sales online and close to half of those from mobile devices, Shop Direct is now firmly established as a pure play e-tailer, and has a clear ambition to become a world class digital retailer.

Solution

By providing centralized visibility of orders, the BluJay platform has provided enriched collation opportunities across Shop Direct’s supplier base, resulting in individual items being grouped into fewer packages, delivering a net savings of over £1 million per annum. Integrity of the Shop Direct brand and that of its retail brands is protected because the BluJay solution ensures a consistent customer experience, regardless of the order channel, from order process through to delivery timescale and branding of labelling / delivery documentation. BluJay’s Global Trade Network enables Shop Direct to offer additional value-added services such as connection / removal / gas installation, providing an additional revenue stream and acting as a differentiator to encourage customers to complete the purchase (convenience of ‘one stop shop’).

Impact #1	Shop Direct now has improved visibility over supplier performance and KPI monitoring, enabling it to make more informed business decisions.
Impact #2	Shop Direct can now provide the stock status of products offered through direct dispatch suppliers at order, resulting in fewer cancelled orders due to customers having a clearer picture of delivery timescales upfront.
Impact #3	Integrity of the Shop Direct brand and that of its retail brands is protected because the BluJay solution ensures a consistent customer experience, regardless of the order channel, from order process through to delivery timescale and branding of labelling / delivery documentation.

Impact #1

Shop Direct now has improved visibility over supplier performance and KPI monitoring, enabling it to make more informed business decisions.

Impact #2

Shop Direct can now provide the stock status of products offered through direct dispatch suppliers at order, resulting in fewer cancelled orders due to customers having a clearer picture of delivery timescales upfront.

Impact #3

Integrity of the Shop Direct brand and that of its retail brands is protected because the BluJay solution ensures a consistent customer experience, regardless of the order channel, from order process through to delivery timescale and branding of labelling / delivery documentation.

Benefit #1	Net savings of over £1 million per annum

Benefit #1

Net savings of over £1 million per annum

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Overview

Shop Direct Improves Operations and Reduces Time-to-Customer with BluJay Solutions

Operational Impact

Quantitative Benefit