Infobip Case Studies ShoeBeDo: Boosting Sales through Personalized Viber Communications

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	ShoeBeDo: Boosting Sales through Personalized Viber Communications Infobip

ShoeBeDo: Boosting Sales through Personalized Viber Communications

Infobip

Technology Category	Automation & Control - Human Machine Interface (HMI)
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Retail Store Automation
Challenge	ShoeBeDo, a Croatian footwear retailer, was facing the challenge of increasing engagement and conversion with on-demand shoppers. The company, known for its urban and wide selection of well-known brands, has a customer base that is accustomed to receiving information quickly and easily over instant messaging channels, such as Viber. With a focus on rewarding loyalty to its 210,000 ShoeBeDo Club members, both in-store and online, the retailer wanted to improve engagement through their loyalty program. Additionally, they aimed to increase the conversion rate of campaigns targeted to its club members, using a communication channel that their customers prefer. Read More
About Customer	ShoeBeDo is a Croatian footwear retailer known for its urban and wide selection of well-known brands such as Vans, Adidas, Nike, Dr. Martens, and more. They have 21 stores across Croatia and Slovenia and a growing online store. The company has a large customer base, with 210,000 members in the ShoeBeDo Club, their loyalty program. These customers are used to getting information quickly and easily over instant messaging channels, such as Viber. Read More
Solution	ShoeBeDo decided to leverage Viber for Business as a new communication channel to send personalized messages that would engage customers. They used Infobip’s web interface to set up personalized, targeted Viber campaigns. An Infobip dedicated account manager assisted ShoeBeDo in setting up their campaigns and optimizing their internal and external processes by introducing campaign templates and analytics. The retailer connected its online web form to Infobip’s web interface to automatically set up customer profiles and segments, which they used to send personalized, targeted Viber messages. Viber's ability to send rich content, including images, videos, GIFs, and more, allowed ShoeBeDo to send special offers linked to their online store. To ensure all customers received their messages, ShoeBeDo also sent promotional emails and messages on their social media channels. Read More Log in to view content
Contents

Technology Category

Automation & Control - Human Machine Interface (HMI)

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Retail Store Automation

Challenge

ShoeBeDo, a Croatian footwear retailer, was facing the challenge of increasing engagement and conversion with on-demand shoppers. The company, known for its urban and wide selection of well-known brands, has a customer base that is accustomed to receiving information quickly and easily over instant messaging channels, such as Viber. With a focus on rewarding loyalty to its 210,000 ShoeBeDo Club members, both in-store and online, the retailer wanted to improve engagement through their loyalty program. Additionally, they aimed to increase the conversion rate of campaigns targeted to its club members, using a communication channel that their customers prefer.

About Customer

ShoeBeDo is a Croatian footwear retailer known for its urban and wide selection of well-known brands such as Vans, Adidas, Nike, Dr. Martens, and more. They have 21 stores across Croatia and Slovenia and a growing online store. The company has a large customer base, with 210,000 members in the ShoeBeDo Club, their loyalty program. These customers are used to getting information quickly and easily over instant messaging channels, such as Viber.

Solution

ShoeBeDo decided to leverage Viber for Business as a new communication channel to send personalized messages that would engage customers. They used Infobip’s web interface to set up personalized, targeted Viber campaigns. An Infobip dedicated account manager assisted ShoeBeDo in setting up their campaigns and optimizing their internal and external processes by introducing campaign templates and analytics. The retailer connected its online web form to Infobip’s web interface to automatically set up customer profiles and segments, which they used to send personalized, targeted Viber messages. Viber's ability to send rich content, including images, videos, GIFs, and more, allowed ShoeBeDo to send special offers linked to their online store. To ensure all customers received their messages, ShoeBeDo also sent promotional emails and messages on their social media channels.

Impact #1	The implementation of personalized, targeted Viber campaigns through Infobip’s web interface led to a significant increase in customer engagement and online orders for ShoeBeDo. The ability to send rich content, including images, videos, GIFs, and more, allowed the retailer to effectively engage customers with special offers linked to their online store. The campaign not only reached a significant portion of ShoeBeDo’s loyalty base but also led to a substantial increase in web visitors and online orders. In the future, ShoeBeDo plans to add email as a failover option to their Viber messages, further expanding their communication channels.

Impact #1

The implementation of personalized, targeted Viber campaigns through Infobip’s web interface led to a significant increase in customer engagement and online orders for ShoeBeDo. The ability to send rich content, including images, videos, GIFs, and more, allowed the retailer to effectively engage customers with special offers linked to their online store. The campaign not only reached a significant portion of ShoeBeDo’s loyalty base but also led to a substantial increase in web visitors and online orders. In the future, ShoeBeDo plans to add email as a failover option to their Viber messages, further expanding their communication channels.

Benefit #1	ShoeBeDo’s Viber campaign reached more than 70,000 shoppers, which was 46% of ShoeBeDo’s loyalty base at the time of the campaign.
Benefit #2	Following the successful Viber campaign, ShoeBeDo’s online store saw 20 times more web visitors.
Benefit #3	The campaign resulted in four times more orders, compared to a period when Viber campaigns were not active.

Benefit #1

ShoeBeDo’s Viber campaign reached more than 70,000 shoppers, which was 46% of ShoeBeDo’s loyalty base at the time of the campaign.

Benefit #2

Following the successful Viber campaign, ShoeBeDo’s online store saw 20 times more web visitors.

Benefit #3

The campaign resulted in four times more orders, compared to a period when Viber campaigns were not active.

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Overview

ShoeBeDo: Boosting Sales through Personalized Viber Communications

Operational Impact

Quantitative Benefit