Appier
Case Studies
Shin Kong Life Insurance's AI-Driven Big Data Marketing Strategy
Overview
Shin Kong Life Insurance's AI-Driven Big Data Marketing StrategyAppier |
Analytics & Modeling - Big Data Analytics Platform as a Service (PaaS) - Application Development Platforms | |
Cement Finance & Insurance | |
Maintenance Sales & Marketing | |
Chatbots Usage-Based Insurance | |
Data Science Services System Integration | |
Operational Impact
The implementation of Appier’s enterprise solutions enabled Shin Kong Life to complete a holistic big data marketing deployment and create personalized customer services and experiences. The company was able to effectively offer insurance services with precision and discover potential gaps in its coverage. This resulted in a win-for-all where the company earned a profit, sales representatives achieved their goals, and policyholders were satisfied. The company was also able to simplify its marketing process, ensuring a seamless engagement experience. This allowed for more immediate segment marketing and personalized communication. By leveraging AI technologies, Shin Kong Life was able to enrich customer profiles, expand potential audiences, increase ad performance, and strengthen interaction and communication between policyholders and sales representatives. | |
Quantitative Benefit
Shin Kong Life achieved a 25% lower cost per click (CPC) in 2021. | |
The company identified three high-converting groups: mothers (lowest cost per click), junior managers (highest click-through rate and entrance rate), and young professionals (high-potential segment). | |
Shin Kong Life accumulated over 35,000 subscribers across all its channels, enabling the brand to steadily and continuously maintain long-term brand loyalty. | |