C5i Case Studies Set up a digital analytics hub for a leading BFSI company

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	Set up a digital analytics hub for a leading BFSI company C5i

Set up a digital analytics hub for a leading BFSI company

C5i

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Finance & Insurance
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services System Integration
Challenge	The client, a leading insurance and BFSI company in Asia, was struggling to evolve from their previous platform and migrate successfully to the Adobe Marketing Cloud platform. They wanted to set up marketing channels, traffic performance, and overall site health scorecards for immediate stakeholder delivery. The client also wanted to understand the reasons for deviations between web leads to CRM fulfilled leads, which were caused due to faulty tag implementation and accounting issues. Read More
About Customer	The customer is a leading insurance and BFSI company in Asia. They operate in the online insurance and financial services industry. The company was in the process of implementing Adobe Marketing Cloud and wanted to set up an analytics and reporting process. They were facing challenges in migrating from their previous platform to the new one. The company also wanted to set up marketing channels, traffic performance, and overall site health scorecards for immediate stakeholder delivery. Additionally, they wanted to understand the reasons for deviations between web leads to CRM fulfilled leads. Read More
Solution	Blueocean Market Intelligence deployed a team of web analytics SMEs, reporting and BI experts to understand the client's requirements and convert those into technical specifications. They built and delivered reports and scorecards for immediate stakeholder delivery and set up a standardized reporting and analytics process. They also set up a weekly review process, including creating stakeholder reviews and presentations. The team provided complete 360-degree support across four major Adobe Marketing Cloud platforms - Analytics, Target, Audience Manager, and Campaign. They brought all channel partners and marquee digital properties under one single unified performance measurement and BI umbrella. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Finance & Insurance

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

System Integration

Challenge

The client, a leading insurance and BFSI company in Asia, was struggling to evolve from their previous platform and migrate successfully to the Adobe Marketing Cloud platform. They wanted to set up marketing channels, traffic performance, and overall site health scorecards for immediate stakeholder delivery. The client also wanted to understand the reasons for deviations between web leads to CRM fulfilled leads, which were caused due to faulty tag implementation and accounting issues.

About Customer

The customer is a leading insurance and BFSI company in Asia. They operate in the online insurance and financial services industry. The company was in the process of implementing Adobe Marketing Cloud and wanted to set up an analytics and reporting process. They were facing challenges in migrating from their previous platform to the new one. The company also wanted to set up marketing channels, traffic performance, and overall site health scorecards for immediate stakeholder delivery. Additionally, they wanted to understand the reasons for deviations between web leads to CRM fulfilled leads.

Solution

Blueocean Market Intelligence deployed a team of web analytics SMEs, reporting and BI experts to understand the client's requirements and convert those into technical specifications. They built and delivered reports and scorecards for immediate stakeholder delivery and set up a standardized reporting and analytics process. They also set up a weekly review process, including creating stakeholder reviews and presentations. The team provided complete 360-degree support across four major Adobe Marketing Cloud platforms - Analytics, Target, Audience Manager, and Campaign. They brought all channel partners and marquee digital properties under one single unified performance measurement and BI umbrella.

Impact #1	Set up dynamic dashboards for the client.
Impact #2	Provided deep dive insights into the client's data.
Impact #3	Enabled multi-level channel attribution and insights.

Impact #1

Set up dynamic dashboards for the client.

Impact #2

Provided deep dive insights into the client's data.

Impact #3

Enabled multi-level channel attribution and insights.

Benefit #1	Variation between web and CRM leads was brought down from 25% (daily average) to 3% in 30 days time.
Benefit #2	Improved visitor leakage rates of 15% (average weekly).
Benefit #3	Rolled out 28 unique reports in a short time span of 20 working days.

Benefit #1

Variation between web and CRM leads was brought down from 25% (daily average) to 3% in 30 days time.

Benefit #2

Improved visitor leakage rates of 15% (average weekly).

Benefit #3

Rolled out 28 unique reports in a short time span of 20 working days.

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Overview

Set up a digital analytics hub for a leading BFSI company

Operational Impact

Quantitative Benefit