Case Studies
Service Center Wheel Alignment Coupon
Overview
Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics | |
Automotive | |
Business Operation Sales & Marketing | |
Predictive Replenishment | |
Data Science Services System Integration | |
Operational Impact
The promotion generated a 12.1% increase in wheel alignment invoices during the redemption period. | |
There was no pull-forward effect in the month following the promotional period. | |
The targeted coupon led to a significant increase in rest-of-basket margin. | |
Quantitative Benefit
The promotion drove an incremental $1.6MM in annual margin for the company. | |