Case Studies Senheng® Electric's Implementation of MicroStrategy for Enhanced Business Intelligence

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	Senheng® Electric's Implementation of MicroStrategy for Enhanced Business Intelligence

Senheng® Electric's Implementation of MicroStrategy for Enhanced Business Intelligence

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Visualization Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing Warehouse & Inventory Management
Use Cases	Inventory Management Supply Chain Visibility
Services	System Integration Training
Challenge	Senheng® Electric faced significant challenges with their existing ERP system, which struggled to handle the large volume of reports required by the business. The system's inefficiency led to frequent system hangs, impacting network performance and causing frustration among users who had to make critical business decisions based on outdated information. Additionally, sharing metric reports with top suppliers was nearly impossible under the existing system, further complicating operations. Read More
About Customer	Founded in 1989, Senheng® Electric (KL) Sdn Bhd is one of Malaysia's largest consumer electronics retail chains. Headquartered in Kuala Lumpur, the company offers a wide range of products, including home and kitchen appliances, home theatres, audio systems, and gadgets like computers, laptops, tablets, cameras, and smartphones. With over 130 outlets across the country, Senheng® is a well-established and trusted household name among local consumers. Read More
Solution	Senheng® researched and identified MicroStrategy as the solution to their challenges. They implemented MicroStrategy's core Business Intelligence (BI) solution in 2005 and added mobile functionalities in 2011. The MicroStrategy platform provided scalable, robust analytics and mobile architecture, allowing users to access and execute reports tailored to their profiles. The transition to MicroStrategy was seamless, with the team offering excellent support. The platform enabled secure access to extensive databases, intuitive visualization tools, and interactive filters, streamlining the analytical process and empowering executives to make fact-based decisions. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Visualization

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Warehouse & Inventory Management

Use Cases

Inventory Management

Supply Chain Visibility

Services

System Integration

Training

Challenge

Senheng® Electric faced significant challenges with their existing ERP system, which struggled to handle the large volume of reports required by the business. The system's inefficiency led to frequent system hangs, impacting network performance and causing frustration among users who had to make critical business decisions based on outdated information. Additionally, sharing metric reports with top suppliers was nearly impossible under the existing system, further complicating operations.

About Customer

Founded in 1989, Senheng® Electric (KL) Sdn Bhd is one of Malaysia's largest consumer electronics retail chains. Headquartered in Kuala Lumpur, the company offers a wide range of products, including home and kitchen appliances, home theatres, audio systems, and gadgets like computers, laptops, tablets, cameras, and smartphones. With over 130 outlets across the country, Senheng® is a well-established and trusted household name among local consumers.

Solution

Senheng® researched and identified MicroStrategy as the solution to their challenges. They implemented MicroStrategy's core Business Intelligence (BI) solution in 2005 and added mobile functionalities in 2011. The MicroStrategy platform provided scalable, robust analytics and mobile architecture, allowing users to access and execute reports tailored to their profiles. The transition to MicroStrategy was seamless, with the team offering excellent support. The platform enabled secure access to extensive databases, intuitive visualization tools, and interactive filters, streamlining the analytical process and empowering executives to make fact-based decisions.

Impact #1	Executives can now make fact-based decisions through interactive dashboards, improving overall business operations.
Impact #2	Senior management can analyze profit and loss and the cost-effectiveness of different sales channels.
Impact #3	Divisional heads have real-time insights to monitor store performance and increase operational efficiencies.

Impact #1

Executives can now make fact-based decisions through interactive dashboards, improving overall business operations.

Impact #2

Senior management can analyze profit and loss and the cost-effectiveness of different sales channels.

Impact #3

Divisional heads have real-time insights to monitor store performance and increase operational efficiencies.

Benefit #1	Sales have grown more than 10% year-on-year since the implementation of MicroStrategy.
Benefit #2	The data volume has more than doubled since the 2005 implementation, yet the platform remains stable and efficient.

Benefit #1

Sales have grown more than 10% year-on-year since the implementation of MicroStrategy.

Benefit #2

The data volume has more than doubled since the 2005 implementation, yet the platform remains stable and efficient.

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Overview

Senheng® Electric's Implementation of MicroStrategy for Enhanced Business Intelligence

Operational Impact

Quantitative Benefit