Onfleet Case Studies Sendik’s Food Market: Enhancing Customer Experience with IoT
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Sendik’s Food Market: Enhancing Customer Experience with IoT

Onfleet
Sensors - GPS
Food & Beverage
Transportation
Logistics & Transportation
Last Mile Delivery
System Integration
Sendik’s Food Market, located in Franklin, Wisconsin, was facing a significant challenge in managing the high demand for on-demand floral and grocery delivery orders, especially during holidays like Mother’s Day. The floral department alone would go through over 600 dozen roses in just 2 or 3 days. The popularity of online express grocery orders, a trend that has persisted due to pandemic-led behavioral changes, added to the daily delivery load. The challenge was not just about managing the high volume of orders but also ensuring that the orders were accurately fulfilled and delivered on time. The team had to work a day or two ahead to stay on top of orders and account for the last-minute orders that would pour in the day before and day of the holiday.
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Sendik’s Food Market is a popular grocery store located in Franklin, Wisconsin. They offer a wide range of products, including fresh produce, groceries, and floral arrangements. They are particularly known for their on-demand floral and grocery delivery services. These services are especially popular during holidays like Mother’s Day, when the demand for fresh flowers and groceries spikes. The store is committed to providing excellent customer service and ensuring customer satisfaction. They have a dedicated team that works hard to fulfill all orders accurately and on time, even during peak times.
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To manage the high volume of delivery orders and ensure efficient and timely delivery, Sendik’s Food Market turned to Onfleet’s last mile delivery software. The software was used to manage all aspects of the delivery process. The team at the Franklin store found it most effective to have one team member load the delivery information into Onfleet’s system for consistency and accuracy. This approach helped them stay organized and manage the workload effectively. The software also provided constant updates regarding driver location and arrival time, which was highly appreciated by the customers. This solution not only helped Sendik’s Food Market manage the high volume of orders but also enhanced the overall customer experience by providing timely and accurate delivery updates.
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The implementation of Onfleet’s last mile delivery software significantly improved the operational efficiency of Sendik’s Food Market. The team was able to stay organized and manage the high volume of orders effectively. The software also improved the accuracy of the delivery process, reducing the chances of errors. The constant updates regarding driver location and arrival time provided by the software enhanced the overall customer experience. Customers appreciated the timely and accurate updates, which helped build trust and loyalty. The team often received compliments about the efficiency and politeness of their drivers, further validating the effectiveness of the solution.
Managed to handle over 600 dozen roses in just 2 or 3 days during holidays
Successfully managed the high volume of online express grocery orders
Efficiently handled last-minute orders that poured in the day before and day of the holiday
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