Infobip
Case Studies
Senati: Enhancing Student Enrollment with Two-Way SMS
Overview
Senati: Enhancing Student Enrollment with Two-Way SMSInfobip |
Application Infrastructure & Middleware - Event-Driven Application Networks & Connectivity - 5G | |
Education Telecommunications | |
Maintenance Sales & Marketing | |
Time Sensitive Networking | |
Operational Impact
The implementation of the two-way SMS solution led to a significant surge in student enrollment. For every Peruvian sol invested in the campaign, Senati saw a return of 5 sols in enrollment and tuition fees, translating to a 400% ROI. The success of the campaign has led to plans for Senati to work with Infobip on the build of a complete omnichannel communication system that includes Infobip’s email and voice services. This will allow applicants to receive messages on the channel that suits their preferences most. Senati aims to continue enhancing the enrollment process with relevant, contextual communication channels. | |
Quantitative Benefit
50,000 leads were generated during the campaign | |
A 400% ROI was achieved | |
A 10% conversion rate was observed | |