Blue Yonder
Case Studies
SELGROS Saves Distribution Costs for Advertising Materials
Overview
SELGROS Saves Distribution Costs for Advertising MaterialsBlue Yonder |
Analytics & Modeling - Predictive Analytics | |
Retail | |
Sales & Marketing | |
Predictive Replenishment | |
Data Science Services | |
Operational Impact
Substantial savings in advertising costs with unchanged revenues. | |
Quick return on investment realized after the first month due to measurable savings. | |
Optimized customer selection for catalog mail-out. | |
Quantitative Benefit
Substantial savings in advertising costs during the A/B test over 13 biweekly modules. | |
Return on investment realized after the first month. | |
Expansion of the automation selection process in Spring 2016 to further optimize the catalog mail-out. | |