Case Studies Self-sustaining Microtransit model allowing integration of Non-Emergency Medical Transportation, workforce, and ondemand trips via web portal or app
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Self-sustaining Microtransit model allowing integration of Non-Emergency Medical Transportation, workforce, and ondemand trips via web portal or app

Analytics & Modeling - Predictive Analytics
Functional Applications - Fleet Management Systems (FMS)
Functional Applications - Remote Monitoring & Control Systems
Healthcare & Hospitals
Transportation
Facility Management
Logistics & Transportation
Fleet Management
Predictive Maintenance
Remote Asset Management
Software Design & Engineering Services
System Integration
MART faced several challenges in its operations, including increased ridership using the existing fleet, non-availability of empty seats during peak hours, and difficulties in scheduling and dispatch. Additionally, there was low shared ridership, which further complicated the efficient use of resources. These challenges necessitated a solution that could optimize the use of available seats, improve scheduling, and increase shared ridership to reduce costs and improve service delivery.
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The Montachusett Regional Transit Authority (MART) is a non-profit regional transit authority providing public transportation services primarily outside of the Greater Boston area. With an annual operation budget of $132 million, MART serves 18 north central Massachusetts communities. The organization is dedicated to offering reliable and efficient public transportation options, including Non-Emergency Medical Transportation (NEMT), workforce trips, and on-demand services for the general public. MART's commitment to improving transportation accessibility and efficiency is evident in its innovative approaches to addressing operational challenges and enhancing service delivery.
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MART implemented the QRyde web portal and app for booking, scheduling, and dispatching trips. The solution, operated by HBSS, utilized a self-sustainable MicroTransit model with two 14-18 seat vehicles and union drivers. Half of the seats were reserved for NEMT recurring shared-rides, workforce trips, and regular paratransit/ADA services, while the remaining seats were made available for on-demand transit rides for priority populations such as the workforce and general public. QRyde’s Global Scheduling Engine (GSE™) played a crucial role in increasing shared ridership and reducing per trip costs by efficiently combining multiple funding sources. This approach allowed MART to optimize the use of its fleet, improve scheduling, and enhance service delivery for various rider profiles, including students, the elderly, individuals with disabilities, and the general public.
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By utilizing empty seats on its vehicles, MART achieved significant operational improvements. The project saw an increase in passengers per vehicle hour, reaching 4.6, which represents a 31% increase. The lower per trip cost compared to the average fare of other NEMT providers was another notable achievement. During the COVID-19 pandemic in July 2020, the general public took three times more rides, highlighting the system's adaptability and effectiveness. Additionally, the project provided economic benefits to the community by facilitating trips for medical (non-qualified), nutrition, shopping, and employment purposes for the general public.
4.6 passengers per vehicle hour - an increase of 31%
3x more rides taken by the general public during COVID in July 2020
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