Qlik Case Studies Seeing Is Believing: How YBR Picked the Right Platform and Added Value to Their Business

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	Seeing Is Believing: How YBR Picked the Right Platform and Added Value to Their Business Qlik

Seeing Is Believing: How YBR Picked the Right Platform and Added Value to Their Business

Qlik

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Finance & Insurance
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services System Integration
Challenge	Yellow Brick Road (YBR) was struggling with their existing business intelligence (BI) tool. The company was initially using Excel for data analysis and reporting, which led to significant delays in data delivery. The sales teams needed timely information to make decisions regarding sales targets and strategies, but the company didn’t have insights into loans until they received the commission statements from the banks—a delay of around eight weeks from the time of the actual sale. The delayed insights were always a challenge in making informed decisions to improve the sales KPIs, and the stacks of Excel sheets received from the lenders in different formats didn’t help with a timely and meaningful presentation. The company then implemented an emerging reporting software, which was a step up from Excel and a step in the right direction. However, not having local technical support and the tool's exorbitant pricing made them lean towards a more established tool with a local presence. Read More
About Customer	Yellow Brick Road (YBR) is a finance company founded by Mark Bouris in 2007. Initially, the company offered planning, advice, wealth management, and home loans. However, it has recently rebranded to focus almost entirely on home loans. YBR operates as a national network of community-level financial services branches, with a vision to provide all Australians with financial solutions from a local perspective. The company has more than $50 billion in loans on its books and operates through 73 YBR franchises and a strong network of 1,300 brokers and growing, offered through the Vow Financial platform. Read More
Solution	YBR decided to replace their existing BI tool with Qlik Sense, an enterprise-level tool that could help them become a data-driven agency. The company went through demos and pricing to ensure the platform they chose would be the best solution for their future. They found that Qlik was more affordable than they’d expected and would save them a considerable sum compared to their previous software. The company also appreciated the relationship with Qlik partner EMARK Analytics and the locally-based assistance. The migration process was completed in six weeks, thanks to the vast support network and Qlik learning modules. Qlik Sense uses sheets to structure their apps as opposed to cluttering everything in one sheet, which allows for better user adoption. The filtering feature of Qlik Sense also ensures that the user only sees the appropriate information, saving time and increasing accuracy. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Finance & Insurance

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

System Integration

Challenge

Yellow Brick Road (YBR) was struggling with their existing business intelligence (BI) tool. The company was initially using Excel for data analysis and reporting, which led to significant delays in data delivery. The sales teams needed timely information to make decisions regarding sales targets and strategies, but the company didn’t have insights into loans until they received the commission statements from the banks—a delay of around eight weeks from the time of the actual sale. The delayed insights were always a challenge in making informed decisions to improve the sales KPIs, and the stacks of Excel sheets received from the lenders in different formats didn’t help with a timely and meaningful presentation. The company then implemented an emerging reporting software, which was a step up from Excel and a step in the right direction. However, not having local technical support and the tool's exorbitant pricing made them lean towards a more established tool with a local presence.

About Customer

Yellow Brick Road (YBR) is a finance company founded by Mark Bouris in 2007. Initially, the company offered planning, advice, wealth management, and home loans. However, it has recently rebranded to focus almost entirely on home loans. YBR operates as a national network of community-level financial services branches, with a vision to provide all Australians with financial solutions from a local perspective. The company has more than $50 billion in loans on its books and operates through 73 YBR franchises and a strong network of 1,300 brokers and growing, offered through the Vow Financial platform.

Solution

YBR decided to replace their existing BI tool with Qlik Sense, an enterprise-level tool that could help them become a data-driven agency. The company went through demos and pricing to ensure the platform they chose would be the best solution for their future. They found that Qlik was more affordable than they’d expected and would save them a considerable sum compared to their previous software. The company also appreciated the relationship with Qlik partner EMARK Analytics and the locally-based assistance. The migration process was completed in six weeks, thanks to the vast support network and Qlik learning modules. Qlik Sense uses sheets to structure their apps as opposed to cluttering everything in one sheet, which allows for better user adoption. The filtering feature of Qlik Sense also ensures that the user only sees the appropriate information, saving time and increasing accuracy.

Impact #1	The migration to Qlik Sense was completed in six weeks, which was a quick turnaround for such a significant change.
Impact #2	The use of Qlik Sense has significantly reduced the hours spent manually extracting the data from the SQL database for ad-hoc reports requests.
Impact #3	The company was able to respond quickly and accurately to the unexpected explosion in the Australian housing market during the COVID-19 pandemic, thanks to the fast, accurate data provided by Qlik Sense.

Impact #1

The migration to Qlik Sense was completed in six weeks, which was a quick turnaround for such a significant change.

Impact #2

The use of Qlik Sense has significantly reduced the hours spent manually extracting the data from the SQL database for ad-hoc reports requests.

Impact #3

The company was able to respond quickly and accurately to the unexpected explosion in the Australian housing market during the COVID-19 pandemic, thanks to the fast, accurate data provided by Qlik Sense.

Benefit #1	Qlik Sense was more affordable than YBR had expected, saving them a considerable sum compared to their previous software.
Benefit #2	The company was able to reduce the delay in data delivery from eight weeks to almost real-time.

Benefit #1

Qlik Sense was more affordable than YBR had expected, saving them a considerable sum compared to their previous software.

Benefit #2

The company was able to reduce the delay in data delivery from eight weeks to almost real-time.

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Overview

Seeing Is Believing: How YBR Picked the Right Platform and Added Value to Their Business

Operational Impact

Quantitative Benefit