Case Studies Seeing Beauty in Cosmetics Packaging with SOLIDWORKS Visualize

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	Seeing Beauty in Cosmetics Packaging with SOLIDWORKS Visualize

Seeing Beauty in Cosmetics Packaging with SOLIDWORKS Visualize

Technology Category	Analytics & Modeling - Predictive Analytics Functional Applications - Product Lifecycle Management Systems (PLM)
Applicable Industries	Consumer Goods Retail
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Predictive Quality Analytics
Services	Software Design & Engineering Services System Integration
Challenge	Mary Kay Inc. needed to improve design visualization to ensure that sales, marketing, creative, and international colleagues could fully imagine new cosmetics packaging concepts. This would prompt more input, engender greater buy-in, and produce quicker approvals and faster development. The existing SOLIDWORKS design software was efficient for designing products but had limitations in helping key team members grasp design concepts from CAD imagery or 2D drawings. This led to delays in creating physical models and slowed down the approval process. Read More
About Customer	Mary Kay Inc. is a top beauty brand and a direct seller of cosmetic products in more than 35 markets worldwide. Founded by Mary Kay Ash over 50 years ago, the company has grown from a small retail store in Dallas, Texas, to a global enterprise with $4 billion in annual sales. The company operates with the help of 3.5 million Independent Beauty Consultants worldwide. Mary Kay offers over 200 premium products, including skin care, makeup, and fragrances, and has a strong focus on empowering women to achieve success. Read More
Solution	Mary Kay Inc. added SOLIDWORKS Visualize photorealistic rendering software to its existing SOLIDWORKS design platform. This addition allowed the company to create realistic images of packaging concepts quickly, which facilitated faster approvals and shorter design cycles. The software was particularly effective in rendering glass and plastic materials, which are commonly used in Mary Kay's packaging. The implementation of SOLIDWORKS Visualize also supported market research and sales activities by providing high-quality renderings for focus groups, posters, and sales toolkit materials. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Functional Applications - Product Lifecycle Management Systems (PLM)

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Predictive Quality Analytics

Services

Software Design & Engineering Services

System Integration

Challenge

Mary Kay Inc. needed to improve design visualization to ensure that sales, marketing, creative, and international colleagues could fully imagine new cosmetics packaging concepts. This would prompt more input, engender greater buy-in, and produce quicker approvals and faster development. The existing SOLIDWORKS design software was efficient for designing products but had limitations in helping key team members grasp design concepts from CAD imagery or 2D drawings. This led to delays in creating physical models and slowed down the approval process.

About Customer

Mary Kay Inc. is a top beauty brand and a direct seller of cosmetic products in more than 35 markets worldwide. Founded by Mary Kay Ash over 50 years ago, the company has grown from a small retail store in Dallas, Texas, to a global enterprise with $4 billion in annual sales. The company operates with the help of 3.5 million Independent Beauty Consultants worldwide. Mary Kay offers over 200 premium products, including skin care, makeup, and fragrances, and has a strong focus on empowering women to achieve success.

Solution

Mary Kay Inc. added SOLIDWORKS Visualize photorealistic rendering software to its existing SOLIDWORKS design platform. This addition allowed the company to create realistic images of packaging concepts quickly, which facilitated faster approvals and shorter design cycles. The software was particularly effective in rendering glass and plastic materials, which are commonly used in Mary Kay's packaging. The implementation of SOLIDWORKS Visualize also supported market research and sales activities by providing high-quality renderings for focus groups, posters, and sales toolkit materials.

Impact #1	Mary Kay Inc. cut the packaging development time for the Fearless Collection by 50 percent.
Impact #2	The company accelerated the approval process for packaging design concepts.
Impact #3	Renderings created with SOLIDWORKS Visualize were used for internal marketing approval and buy-in from different regions.

Impact #1

Mary Kay Inc. cut the packaging development time for the Fearless Collection by 50 percent.

Impact #2

The company accelerated the approval process for packaging design concepts.

Impact #3

Renderings created with SOLIDWORKS Visualize were used for internal marketing approval and buy-in from different regions.

Benefit #1	Cut packaging development time by 50 percent.

Benefit #1

Cut packaging development time by 50 percent.

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Overview

Seeing Beauty in Cosmetics Packaging with SOLIDWORKS Visualize

Operational Impact

Quantitative Benefit