SecureAuth Implements Conversica® to Boost Marketing’s Contribution to Revenue

SecureAuth, a leader in adaptive access control solutions, was facing a challenge in identifying new prospects with a propensity to buy and re-engaging qualified-but-stale leads. The company had a robust lead generation program in place, which included multiple channels such as third-party webinars, content syndication, sponsorships, PPC, company-hosted webinars, and lead generation through the company’s website. However, the increased flow of leads required a consistent and continuous qualification and engagement process. The company was struggling with identifying qualified, ready-to-purchase prospects and ensuring consistent follow-up. The sales reps were spending too much time on cold prospects and not enough time on hot leads due to the lack of clarity on which leads were more likely to convert. Furthermore, the company found that it was not making enough outreach to engage leads or understand where prospects were in the sales funnel.

SecureAuth is a leading provider of adaptive access control solutions, enabling organizations to determine identities with confidence. The company offers a flexible and adaptive identity and access management platform that delivers modern, frictionless, and pain-free authentication for employees, customers, and partners. SecureAuth is committed to securing data for organizations and has a robust lead generation program in place. The company uses multiple channels for lead generation, including third-party webinars, content syndication, sponsorships, PPC, company-hosted webinars, and lead generation through the company’s website.