Carbon Direct
Case Studies
Scope3's Innovative Approach to Decarbonize the Digital Advertising Industry
Overview
Scope3's Innovative Approach to Decarbonize the Digital Advertising IndustryCarbon Direct |
Analytics & Modeling - Machine Learning Infrastructure as a Service (IaaS) - Hybrid Cloud | |
Cement | |
Procurement Sales & Marketing | |
Continuous Emission Monitoring Systems Last Mile Delivery | |
System Integration | |
Operational Impact
Scope3's solution has far-reaching sustainable implications across the advertising ecosystem, serving brands, agencies, publishers, supply-side platforms, demand-side platforms, and more. In a partnership with Vox Media, Green Media was made available across the entire Concert Marketplace, giving brands the opportunity to purchase carbon-neutral media at scale across dozens of premium publishers. Scope3 continues to onboard clients to buy and sell green media and educate the industry on the real carbon cost of digital advertising. Looking ahead, Scope3 plans to evolve their current GMP offering to build emissions reduction into their GMPs and automate carbon removal purchasing with Carbon Direct’s API when compensation for unavoidable emissions is needed. | |
Quantitative Benefit
$1M advance purchase of high-quality carbon credits through a bespoke portfolio | |
Integration of carbon removal purchasing with Green Media Products (GMPs) | |
Compensation for 600+ metric tons of CO2 as of January 2023 | |