Acoustic
Case Studies
Scientific American: Boosting Revenue and Efficiency with Acoustic Campaign
Overview
Scientific American: Boosting Revenue and Efficiency with Acoustic CampaignAcoustic |
Application Infrastructure & Middleware - Middleware, SDKs & Libraries Sensors - Acoustic Sensors | |
Sales & Marketing | |
Leasing Finance Automation Material Handling Automation | |
Testing & Certification | |
Operational Impact
The implementation of Acoustic Campaign has led to significant improvements in Scientific American's email marketing strategy. The total number of emails sent has dropped from 11.5 million per month to 8.5 million, a reduction of approximately 30%. This reduction in email sends has resulted in a 20% decrease in email costs. More importantly, the magazine has seen a 25% increase in email revenue. The automation of the campaign has also saved a lot of time and made the campaigns smarter. The magazine is now able to onboard customers, generate more sales, convert customers from entry-level subscriptions to premium subscriptions, and work smarter with less effort. | |
Quantitative Benefit
20% savings on email cost | |
25% jump in email revenue | |
30% reduction in email volume | |