Bynder Case Studies Scaling Creative Operations Across Global Markets: A Case Study on Schroders and Bynder

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	Scaling Creative Operations Across Global Markets: A Case Study on Schroders and Bynder Bynder

Scaling Creative Operations Across Global Markets: A Case Study on Schroders and Bynder

Bynder

Technology Category	Functional Applications - Enterprise Asset Management Systems (EAM) Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Cement Equipment & Machinery
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Machine Translation Time Sensitive Networking
Services	Testing & Certification
Challenge	Schroders, a global investment manager with over 500 billion assets and 5,000+ employees in over 30 countries, faced a significant challenge in scaling and improving their creative operations while ensuring brand consistency. The company's marketing team, which consists of over 500 people, required a solution that could automate and scale the production of creative assets beyond just the creative team. This would allow the team to focus on higher-value creative tasks while meeting the high demands of the marketing team. Additionally, Schroders needed a solution that could centralize and drive efficiencies during the day-to-day creative process—from briefing and feedback rounds to the eventual sign-off of assets. The company also sought to optimize and automate their creative production with a templating model, allowing for more self-sufficiency beyond the creative team. Read More
About Customer	Schroders is a global investment manager responsible for over 500 billion assets on behalf of its clients. The company is based in 37 different locations and employs over 5,000 people globally, with around 550 people in the marketing team. Schroders is a multi-brand business with a complex brand architecture, creating and managing branding activities for internal initiatives and divisions, each requiring their own unique identity. The company's Branch team, consisting of just three people, manages all brand and creative operations, advertising events, and is responsible for all in-house and external agency activities. Read More
Solution	Schroders found a solution in Bynder, a digital asset management software. Bynder allowed Schroders to automate and scale the production of creative assets, enabling the creative team to focus on higher-value tasks. The software also helped centralize and drive efficiencies during the day-to-day creative process, from briefing and feedback rounds to the eventual sign-off of assets. Since implementing Bynder in 2019, Schroders has onboarded 1000+ users and completed 1200+ projects in Creative Workflow. The software has also helped Schroders deliver a multi award-winning global campaign and win an award for Best Use of Social Media from Investment Week. Bynder's Creative Workflow has improved Schroders' operations through effective briefing, prioritizing incoming requests, accurate forecasting, and ensuring consistency and quality of work. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Asset Management Systems (EAM)

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cement

Equipment & Machinery

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Machine Translation

Time Sensitive Networking

Services

Testing & Certification

Challenge

Schroders, a global investment manager with over 500 billion assets and 5,000+ employees in over 30 countries, faced a significant challenge in scaling and improving their creative operations while ensuring brand consistency. The company's marketing team, which consists of over 500 people, required a solution that could automate and scale the production of creative assets beyond just the creative team. This would allow the team to focus on higher-value creative tasks while meeting the high demands of the marketing team. Additionally, Schroders needed a solution that could centralize and drive efficiencies during the day-to-day creative process—from briefing and feedback rounds to the eventual sign-off of assets. The company also sought to optimize and automate their creative production with a templating model, allowing for more self-sufficiency beyond the creative team.

About Customer

Schroders is a global investment manager responsible for over 500 billion assets on behalf of its clients. The company is based in 37 different locations and employs over 5,000 people globally, with around 550 people in the marketing team. Schroders is a multi-brand business with a complex brand architecture, creating and managing branding activities for internal initiatives and divisions, each requiring their own unique identity. The company's Branch team, consisting of just three people, manages all brand and creative operations, advertising events, and is responsible for all in-house and external agency activities.

Solution

Schroders found a solution in Bynder, a digital asset management software. Bynder allowed Schroders to automate and scale the production of creative assets, enabling the creative team to focus on higher-value tasks. The software also helped centralize and drive efficiencies during the day-to-day creative process, from briefing and feedback rounds to the eventual sign-off of assets. Since implementing Bynder in 2019, Schroders has onboarded 1000+ users and completed 1200+ projects in Creative Workflow. The software has also helped Schroders deliver a multi award-winning global campaign and win an award for Best Use of Social Media from Investment Week. Bynder's Creative Workflow has improved Schroders' operations through effective briefing, prioritizing incoming requests, accurate forecasting, and ensuring consistency and quality of work.

Impact #1	Bynder has played a key role in helping Schroders scale its creative operations and ensure brand consistency across different markets. The software has helped the company prioritize incoming requests and manage feedback from multiple stakeholders. Bynder's Creative Workflow has also improved Schroders' operations through effective briefing, helping to ensure all the pertinent details required to start a job are included. The software has also helped the company maintain brand consistency and quality of work with accurate version control, saving a significant amount of time. Furthermore, Bynder has enabled Schroders to onboard multiple teams to utilize the platform for their own work streams, including the digital team, presentations team, translation team, and external agencies.

Impact #1

Bynder has played a key role in helping Schroders scale its creative operations and ensure brand consistency across different markets. The software has helped the company prioritize incoming requests and manage feedback from multiple stakeholders. Bynder's Creative Workflow has also improved Schroders' operations through effective briefing, helping to ensure all the pertinent details required to start a job are included. The software has also helped the company maintain brand consistency and quality of work with accurate version control, saving a significant amount of time. Furthermore, Bynder has enabled Schroders to onboard multiple teams to utilize the platform for their own work streams, including the digital team, presentations team, translation team, and external agencies.

Benefit #1	1000+ users have been onboarded on Bynder since its implementation in 2019.
Benefit #2	1200+ projects have been completed in Creative Workflow.
Benefit #3	The team delivered 852 projects in 2019 and 432 projects in H1 of 2020 using Bynder.

Benefit #1

1000+ users have been onboarded on Bynder since its implementation in 2019.

Benefit #2

1200+ projects have been completed in Creative Workflow.

Benefit #3

The team delivered 852 projects in 2019 and 432 projects in H1 of 2020 using Bynder.

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Overview

Scaling Creative Operations Across Global Markets: A Case Study on Schroders and Bynder

Operational Impact

Quantitative Benefit