Foursquare Case Studies Saz’s Hospitality Group Boosts Restaurant Visits with Foursquare Ads

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	Saz’s Hospitality Group Boosts Restaurant Visits with Foursquare Ads Foursquare

Saz’s Hospitality Group Boosts Restaurant Visits with Foursquare Ads

Foursquare

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Food & Beverage
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Challenge	Saz’s Hospitality Group, a food institution in Milwaukee, has six properties located throughout the city and is one of the largest caterers in the state of Wisconsin. Despite its popularity at catering events, Summerfest, and the Wisconsin State Fair, many people were unaware that they could enjoy the same food in a sit-down setting at Saz’s State House. The biggest challenge for the group was driving customers of their festivals and catering properties to their flagship restaurant location. They needed a solution that could effectively raise awareness about their restaurant and entice people to visit. Read More
About Customer	Saz’s Hospitality Group is a renowned food institution in Milwaukee, Wisconsin. The group has six properties located throughout the city and is recognized as the official BBQ partner of the Green Bay Packers. Saz’s Hospitality Group is also one of the largest caterers in the state of Wisconsin, serving delicious food at various events, including Summerfest and the Wisconsin State Fair. Despite its widespread popularity at these events, the group faced a challenge in attracting customers to its flagship restaurant, Saz’s State House. Many customers were unaware that they could enjoy the same food they loved at the events in a sit-down restaurant setting. Read More
Solution	To address the awareness problem, Saz’s Hospitality Group turned to Foursquare Ads. They used the platform to entice people nearby with a teaser of their award-winning BBQ ribs and their famous mozzarella marinara. The aim was to put out a fun message that would resonate with their customers and encourage them to visit the restaurant. The group planned to increase their investment in Foursquare Ads as the weather warmed up, confident in the platform's ability to deliver results. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Food & Beverage

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Challenge

Saz’s Hospitality Group, a food institution in Milwaukee, has six properties located throughout the city and is one of the largest caterers in the state of Wisconsin. Despite its popularity at catering events, Summerfest, and the Wisconsin State Fair, many people were unaware that they could enjoy the same food in a sit-down setting at Saz’s State House. The biggest challenge for the group was driving customers of their festivals and catering properties to their flagship restaurant location. They needed a solution that could effectively raise awareness about their restaurant and entice people to visit.

About Customer

Saz’s Hospitality Group is a renowned food institution in Milwaukee, Wisconsin. The group has six properties located throughout the city and is recognized as the official BBQ partner of the Green Bay Packers. Saz’s Hospitality Group is also one of the largest caterers in the state of Wisconsin, serving delicious food at various events, including Summerfest and the Wisconsin State Fair. Despite its widespread popularity at these events, the group faced a challenge in attracting customers to its flagship restaurant, Saz’s State House. Many customers were unaware that they could enjoy the same food they loved at the events in a sit-down restaurant setting.

Solution

To address the awareness problem, Saz’s Hospitality Group turned to Foursquare Ads. They used the platform to entice people nearby with a teaser of their award-winning BBQ ribs and their famous mozzarella marinara. The aim was to put out a fun message that would resonate with their customers and encourage them to visit the restaurant. The group planned to increase their investment in Foursquare Ads as the weather warmed up, confident in the platform's ability to deliver results.

Impact #1	Foursquare Ads generated over 20,000 free local impressions for Saz’s.
Impact #2	The customer engagements they paid for were extremely profitable.
Impact #3	The group planned to increase their investment in Foursquare Ads as the weather warmed up, confident in the platform's ability to deliver results.

Impact #1

Foursquare Ads generated over 20,000 free local impressions for Saz’s.

Impact #2

The customer engagements they paid for were extremely profitable.

Impact #3

The group planned to increase their investment in Foursquare Ads as the weather warmed up, confident in the platform's ability to deliver results.

Benefit #1	Amount paid per customer visit was $3.44
Benefit #2	Average customer spend per visit was $38.00
Benefit #3	Return on investment was 1,004%

Benefit #1

Amount paid per customer visit was $3.44

Benefit #2

Average customer spend per visit was $38.00

Benefit #3

Return on investment was 1,004%

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Overview

Saz’s Hospitality Group Boosts Restaurant Visits with Foursquare Ads

Operational Impact

Quantitative Benefit