Shippeo Case Studies Sappi: Enhancing Supply Chain Efficiency and Customer Satisfaction with IoT
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Sappi: Enhancing Supply Chain Efficiency and Customer Satisfaction with IoT

Shippeo
Analytics & Modeling - Real Time Analytics
Platform as a Service (PaaS) - Application Development Platforms
Paper & Pulp
Transportation
Logistics & Transportation
Sales & Marketing
Last Mile Delivery
Supply Chain Visibility
Sappi Europe, a division of Sappi Limited, is a leading global provider of pulp, paper, packing, and sustainable wood fibre products and solutions. Despite its dominant position in the market, the company faced significant challenges in optimizing its supply chain and improving customer service. The increasing supply in the market resulted in overcapacity, necessitating cost reduction and a greater customer focus. Sappi also faced mounting pressures to digitize operations, with their supply chain being a key area of focus. A significant challenge was that 50% of their customer service enquiries were related to the status of shipments, demanding a considerable amount of time and administrative effort.
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Sappi Europe is a division of Sappi Limited, a South Africa-based leading global provider of pulp, paper, packing, and sustainable wood fibre products and solutions. The company produces 3.7 million tons of paper and 1.12 million tons of paper pulp each year across ten mills, employing over 5,600 people. Despite its dominant position within the market, Sappi faces challenges due to increasing supply in the market, prompting the need for cost reduction and a greater customer focus.
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Sappi partnered with Shippeo to provide a single platform that connects with over 300 forwarding agents and subcontracted carriers, allowing all supply chain collaborators to share the same real-time singular view of shipments. This platform also gives Sappi the flexibility to onboard carriers more easily and collect real-time insights on carrier performance. The solution was deployed across multiple countries, with plans to add more. The platform also helps meet evolving B2B customer expectations by sharing more delivery information, reducing the number of contacts the customer service center receives. By sharing automated notifications proactively on shipment statuses and delivery ETAs, the number of enquiries was dramatically reduced. This relied on highly accurate and reliable ETA predictions, with Sappi finding Shippeo’s ETA calculation to be the most developed, taking into account more than 200 data parameters.
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Implementing Shippeo’s visibility solution has allowed Sappi to automatically measure real delivery performance, in real-time. The objective data collected on location and delivery status empowers both Sappi and their carriers to find ways to increase efficiency and productivity at loading sites. The ability to share shipment ETA notifications directly with end customers provides additional value to customers, resulting in increased satisfaction survey scores with a more premium service offering. The reduction in customer team calls has also cut down on administrative tasks related to chasing order and delivery status, which in turn reduces associated costs.
Increased Net Promoter Score (NPS)
Reduction in administrative tasks
Reduction in transportation costs
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