Klipfolio
Case Studies
Sanoma Gets the Big Picture With Klipfolio
Overview
Sanoma Gets the Big Picture With KlipfolioKlipfolio |
Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms | |
Business Operation | |
Process Control & Optimization Real-Time Location System (RTLS) | |
Data Science Services | |
Operational Impact
Sanoma was able to integrate information from MailChimp, Facebook, Twitter, Instagram, Google Analytics, comScore and even Meltwater media monitoring data to create an integrated view of key metrics for online properties. | |
The solution has been adopted by other analysts in the organization and Klipfolio is being used in other business units as well. | |
With Klipfolio, the Online Performance Unit is able to share mobile dashboards quickly and easily – allowing important business decision-making information to ‘go viral’ across Sanoma. | |
Quantitative Benefit
Where an analyst used to spend 4-5 hours each week compiling reports, he now spends around 30 minutes. This meant the team only spent 10% of the time and effort building reports. | |