Twilio Case Studies Salesmsg: Enhancing Business Communication with Twilio-Powered SMS Solution

	Salesmsg: Enhancing Business Communication with Twilio-Powered SMS Solution Twilio

Salesmsg: Enhancing Business Communication with Twilio-Powered SMS Solution

Twilio

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Buildings Cement
Applicable Functions	Sales & Marketing
Use Cases	Building Automation & Control Speech Recognition
Challenge	Salesmsg, a company that provides a two-way business texting platform, was faced with the challenge of meeting its ambitious short-term and long-term growth aspirations. The team needed a highly stable and adaptable communications service to support their platform. They required a solution that could not only accommodate changing customer needs but also integrate seamlessly within existing workflows. The company was also looking for a way to provide businesses with the immediacy, flexibility, and personalization of SMS, while integrating with existing customer relationship management (CRM) software. This would allow customer interaction data to be centralized and easily accessed by sales, marketing, and customer support teams. Read More
About Customer	Salesmsg is a company that provides a two-way business texting platform, enabling companies to reach customers via its Twilio-powered SMS solution. The service allows for one-to-one or one-to-many text messages, managed from a desktop dashboard or an individual smartphone. Founded in 2017, Salesmsg has a customer base of 2500 and supports 2 million messages a month, with a total of 46 million lifetime messages sent. The company operates in the technology industry and is based in North America. Despite its relatively modest size, Salesmsg has managed to grow quickly year after year by partnering well with Twilio and other ecosystem partners, as well as intently listening to its customers. Read More
Solution	Salesmsg turned to Twilio to build a robust, reliable set of features for their platform. The Twilio-powered SMS solution enabled two-way communication via one-to-one or one-to-many text messages, managed intuitively from a desktop dashboard or an individual smartphone. The Salesmsg platform integrated with businesses’ existing CRM software, centralizing customer interaction data. This allowed Salesmsg users to take advantage of texting features without adding more tools or complexity to their sales infrastructure. The Salesmsg dashboard made it easy to set up and execute bulk texting actions and focus on individual customers. New features allowed sending capability directly from a contact’s profile and automatic updating of appointment reminders in the CRM. Salesmsg also offered local 10-digit long codes to their customers to drive higher engagement. They relied on Twilio’s Trust Hub for regulatory and channel requirements, improving message deliverability and end-user engagement. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Buildings

Cement

Applicable Functions

Sales & Marketing

Use Cases

Building Automation & Control

Speech Recognition

Challenge

Salesmsg, a company that provides a two-way business texting platform, was faced with the challenge of meeting its ambitious short-term and long-term growth aspirations. The team needed a highly stable and adaptable communications service to support their platform. They required a solution that could not only accommodate changing customer needs but also integrate seamlessly within existing workflows. The company was also looking for a way to provide businesses with the immediacy, flexibility, and personalization of SMS, while integrating with existing customer relationship management (CRM) software. This would allow customer interaction data to be centralized and easily accessed by sales, marketing, and customer support teams.

About Customer

Salesmsg is a company that provides a two-way business texting platform, enabling companies to reach customers via its Twilio-powered SMS solution. The service allows for one-to-one or one-to-many text messages, managed from a desktop dashboard or an individual smartphone. Founded in 2017, Salesmsg has a customer base of 2500 and supports 2 million messages a month, with a total of 46 million lifetime messages sent. The company operates in the technology industry and is based in North America. Despite its relatively modest size, Salesmsg has managed to grow quickly year after year by partnering well with Twilio and other ecosystem partners, as well as intently listening to its customers.

Solution

Salesmsg turned to Twilio to build a robust, reliable set of features for their platform. The Twilio-powered SMS solution enabled two-way communication via one-to-one or one-to-many text messages, managed intuitively from a desktop dashboard or an individual smartphone. The Salesmsg platform integrated with businesses’ existing CRM software, centralizing customer interaction data. This allowed Salesmsg users to take advantage of texting features without adding more tools or complexity to their sales infrastructure. The Salesmsg dashboard made it easy to set up and execute bulk texting actions and focus on individual customers. New features allowed sending capability directly from a contact’s profile and automatic updating of appointment reminders in the CRM. Salesmsg also offered local 10-digit long codes to their customers to drive higher engagement. They relied on Twilio’s Trust Hub for regulatory and channel requirements, improving message deliverability and end-user engagement.

Impact #1	The integration of Salesmsg with Twilio has resulted in a robust, reliable set of features that not only support changing customer needs but fit seamlessly within existing workflows. The platform's stability serves as a 'moat around their business,' providing reliability to their customers. The built-in functionality of the Salesmsg dashboard has made it easy for businesses to set up and execute bulk texting actions and focus on individual customers. The platform's messaging capabilities include full support for rich data, like images, GIFs, and URLs, unlocking greater opportunities for text personalization. The use of Twilio’s Trust Hub has simplified the registration process, allowing Salesmsg to give its customers access to a verified, trusted ecosystem at scale. This has resulted in improved message deliverability and higher engagement from end users.

Impact #1

The integration of Salesmsg with Twilio has resulted in a robust, reliable set of features that not only support changing customer needs but fit seamlessly within existing workflows. The platform's stability serves as a 'moat around their business,' providing reliability to their customers. The built-in functionality of the Salesmsg dashboard has made it easy for businesses to set up and execute bulk texting actions and focus on individual customers. The platform's messaging capabilities include full support for rich data, like images, GIFs, and URLs, unlocking greater opportunities for text personalization. The use of Twilio’s Trust Hub has simplified the registration process, allowing Salesmsg to give its customers access to a verified, trusted ecosystem at scale. This has resulted in improved message deliverability and higher engagement from end users.

Benefit #1	Supports 2 million messages a month
Benefit #2	Has sent a total of 46 million lifetime messages
Benefit #3	Serves 2500 customers

Benefit #1

Supports 2 million messages a month

Benefit #2

Has sent a total of 46 million lifetime messages

Benefit #3

Serves 2500 customers

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Overview

Salesmsg: Enhancing Business Communication with Twilio-Powered SMS Solution

Operational Impact

Quantitative Benefit