Qlik Case Studies sahibinden.com Instantly Monitors Sales Performance with Qlikview

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sahibinden.com Instantly Monitors Sales Performance with Qlikview

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Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	E-Commerce Retail
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Supply Chain Visibility Fraud Detection
Services	Data Science Services
Challenge	sahibinden.com, Turkey’s largest e-trade platform, was facing challenges in managing high volume data and reducing the time taken for queries. The company needed a solution that could manage data control and calculations from a single centre and could be deployed quickly and cost-effectively. The company was looking for a business intelligence (BI) solution that could provide detailed analyses, such as visitors’ activities, options, and preferences, to make the website more efficient and profitable. Read More
About Customer	sahibinden.com is a Turkey-based e-trade platform established in 2000. It is part of the Aksoy Group of companies. With 200 employees, the platform boasts 2 billion page views a month, 22 million individual visitors each month, 2.5 million active advertisements, and tens of thousands of products. The platform has grown rapidly, becoming the premier automotive and real estate website in Turkey since the end of 2011, as well as among the top five in Europe and top 20 worldwide. It provides services in important sectors such as trade, retail, real estate, and automotive. Read More
Solution	sahibinden.com chose to implement QlikView, a business intelligence tool, to create an integrated BI system that could be used by everyone from the sales department to finance. The implementation of QlikView took just four weeks. The tool allowed the company to make advanced-level queries on high volume data, and base decisions on such analyses. QlikView was able to integrate the company's category tree structure with a single function, and analyse high volumes of data within seconds. The tool also allowed the company to construct instant queries at different category levels and with different customer metrics. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

E-Commerce

Retail

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Supply Chain Visibility

Fraud Detection

Services

Data Science Services

Challenge

sahibinden.com, Turkey’s largest e-trade platform, was facing challenges in managing high volume data and reducing the time taken for queries. The company needed a solution that could manage data control and calculations from a single centre and could be deployed quickly and cost-effectively. The company was looking for a business intelligence (BI) solution that could provide detailed analyses, such as visitors’ activities, options, and preferences, to make the website more efficient and profitable.

About Customer

sahibinden.com is a Turkey-based e-trade platform established in 2000. It is part of the Aksoy Group of companies. With 200 employees, the platform boasts 2 billion page views a month, 22 million individual visitors each month, 2.5 million active advertisements, and tens of thousands of products. The platform has grown rapidly, becoming the premier automotive and real estate website in Turkey since the end of 2011, as well as among the top five in Europe and top 20 worldwide. It provides services in important sectors such as trade, retail, real estate, and automotive.

Solution

sahibinden.com chose to implement QlikView, a business intelligence tool, to create an integrated BI system that could be used by everyone from the sales department to finance. The implementation of QlikView took just four weeks. The tool allowed the company to make advanced-level queries on high volume data, and base decisions on such analyses. QlikView was able to integrate the company's category tree structure with a single function, and analyse high volumes of data within seconds. The tool also allowed the company to construct instant queries at different category levels and with different customer metrics.

Impact #1	Targeted situation reports were consolidated into a single system
Impact #2	Products could be queried instantaneously according to category and customer metrics
Impact #3	High-volume data analysis could be produced in seconds, not hours

Impact #1

Targeted situation reports were consolidated into a single system

Impact #2

Products could be queried instantaneously according to category and customer metrics

Impact #3

High-volume data analysis could be produced in seconds, not hours

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Overview

sahibinden.com Instantly Monitors Sales Performance with Qlikview

Operational Impact