MindTickle Case Studies SaaScend Gains Visibility into Buyer Engagement

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	SaaScend Gains Visibility into Buyer Engagement MindTickle

SaaScend Gains Visibility into Buyer Engagement

MindTickle

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions	Sales & Marketing
Services	Cloud Planning, Design & Implementation Services
Challenge	SaaScend, a revenue operations consultancy, was facing challenges in managing, sharing, and tracking sales content. The sales and marketing teams were spending 2-5 hours a week managing, distributing, and answering questions about content. The content was saved in multiple locations, making it difficult for sellers to find it quickly. Moreover, the team lacked visibility into prospects’ engagement and interest during the sales process, as well as into content effectiveness, influence on sales deals, and sales team usage. Read More
About Customer	SaaScend is a revenue operations consultancy based in Concord, California. Founded in 2015, the company has a team size of 11-50 employees. SaaScend is on a mission to guide organizations to push the envelope of revenue success using Rev Ops domain expertise and cutting-edge technologies to optimize an organization’s processes, so they can focus on go-to-market. With over 300 customers, the company is quickly expanding to serve existing and new customers. The ability to succinctly articulate the company’s value proposition and how SaaScend helps an organization’s revenue operations is key to its operations. Read More
Solution	SaaScend partnered with Enable Us to provide the right mix of seller and buyer enablement tools to make the process more efficient, transparent, and personal. The Enable Us platform was implemented, set up, and users were trained in two weeks. The platform included sales content management, digital sales rooms, and seller and buyer insights. All sales content was centralized into a single content library, with content filters created based on persona, industry, company firmographics, and more. Digital room templates mapped to the buying stage or the ability to clone existing rooms standardized the sales process for SaaScend. The sales team promptly receives notifications whenever prospects view, engage with, or share a room, significantly enhancing their insight into a prospect’s engagement and journey. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Data Management Platforms

Applicable Functions

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

Challenge

SaaScend, a revenue operations consultancy, was facing challenges in managing, sharing, and tracking sales content. The sales and marketing teams were spending 2-5 hours a week managing, distributing, and answering questions about content. The content was saved in multiple locations, making it difficult for sellers to find it quickly. Moreover, the team lacked visibility into prospects’ engagement and interest during the sales process, as well as into content effectiveness, influence on sales deals, and sales team usage.

About Customer

SaaScend is a revenue operations consultancy based in Concord, California. Founded in 2015, the company has a team size of 11-50 employees. SaaScend is on a mission to guide organizations to push the envelope of revenue success using Rev Ops domain expertise and cutting-edge technologies to optimize an organization’s processes, so they can focus on go-to-market. With over 300 customers, the company is quickly expanding to serve existing and new customers. The ability to succinctly articulate the company’s value proposition and how SaaScend helps an organization’s revenue operations is key to its operations.

Solution

SaaScend partnered with Enable Us to provide the right mix of seller and buyer enablement tools to make the process more efficient, transparent, and personal. The Enable Us platform was implemented, set up, and users were trained in two weeks. The platform included sales content management, digital sales rooms, and seller and buyer insights. All sales content was centralized into a single content library, with content filters created based on persona, industry, company firmographics, and more. Digital room templates mapped to the buying stage or the ability to clone existing rooms standardized the sales process for SaaScend. The sales team promptly receives notifications whenever prospects view, engage with, or share a room, significantly enhancing their insight into a prospect’s engagement and journey.

Impact #1	Established a single source of truth for sales content, saving sales and marketing upwards of 20 hours a month in curating, managing, and distributing content.
Impact #2	Buyer insights provided objective data into content performance and influence on the sales cycle while enabling sales to nurture prospects through their buyer journey.
Impact #3	Marketing gained insights into how sales content was used and influenced the sales cycle, leading to better data-driven decisions on sales content development and strategy.

Impact #1

Established a single source of truth for sales content, saving sales and marketing upwards of 20 hours a month in curating, managing, and distributing content.

Impact #2

Buyer insights provided objective data into content performance and influence on the sales cycle while enabling sales to nurture prospects through their buyer journey.

Impact #3

Marketing gained insights into how sales content was used and influenced the sales cycle, leading to better data-driven decisions on sales content development and strategy.

Benefit #1	Reduced sales administrative work by 30-40% with a repeatable process for prospect follow-up
Benefit #2	Saved up to 20 hours a month in curating, managing, and distributing sales content for sales and marketing

Benefit #1

Reduced sales administrative work by 30-40% with a repeatable process for prospect follow-up

Benefit #2

Saved up to 20 hours a month in curating, managing, and distributing sales content for sales and marketing

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Overview

SaaScend Gains Visibility into Buyer Engagement

Operational Impact

Quantitative Benefit