Case Studies
rue21 Uses University of Liverpool’s Action Learning Methodology To Drive Growth and Usage of First Insight
Overview
Analytics & Modeling - Predictive Analytics Functional Applications - Inventory Management Systems | |
Retail | |
Product Research & Development Sales & Marketing Warehouse & Inventory Management | |
Inventory Management | |
Software Design & Engineering Services System Integration Training | |
Operational Impact
The implementation of First Insight’s technology and Action Learning methodology led to quicker adoption by the merchant team. | |
The team was able to gather real-time customer feedback within two days, significantly reducing the product testing cycle. | |
The organization gained a better understanding of its customer base, enabling more accurate product and pricing decisions. | |
Quantitative Benefit
Reduced product testing cycle from six to nine months to 24 to 72 hours. | |
Shrunk supply chain lead time from 270-300 days to 90-120 days. | |
Improved back-to-school sales and gross margins by several percent in 2018. | |