Software AG Case Studies Royal Philips: ROI Award Winner
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Royal Philips: ROI Award Winner

Software AG
Application Infrastructure & Middleware - API Integration & Management
Electronics
Healthcare & Hospitals
Business Operation
Process Control & Optimization
System Integration
In 2011, Philips embarked on a journey to become an agile, process-oriented global company. To this end, Philips launched the “Accelerate!” program to build an agile and focused transformation process to help business owners bring propositions to market faster and improve existing business-market combinations. The challenge was to improve collaboration between business process owners, IT and internal and external partners and connect the different components of the IT transformation.
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Royal Philips Electronics is a Dutch multinational technology company specializing in lighting, healthcare and consumer lifestyle products and services. It operates in 100 countries and generates over €22 billion in revenue. Philips was founded as a lighting manufacturer in 1891 and is still the world’s largest manufacturer of lighting. Philips is listed on the Amsterdam and New York stock exchanges.
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Philips uses ARIS to improve collaboration between business process owners, IT and internal and external partners. More importantly, it helps connect the different components of the IT transformation. ARIS provides a tool to captures Philips’ various business models and visualize the end-to-end processes across domains. It documents the Components Business Models (CBM) to identify critical/non-critical, differentiating/ non-differentiating and common/un-common capabilities to understand how best to win in the market. It helps to measure and improve operational performance through performance targets, which are modeled, monitored and analyzed in ARIS. ARIS also provides dashboards and reporting to monitor and control design work.
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The business architecture approach has helped save millions of euros by reducing and preventing unrewarded complexity in non-differentiating processes.
ARIS has enabled Philips to shut down many existing systems that were used to manage disjointed pieces of the BPM and enterprise architecture landscape.
All IT solutions and their business benefits are documented and presented in a central location, ensuring a single source of the truth.
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