IBM Case Studies Royal Canin: Enhancing capabilities and increasing efficiency with rollout of global ERP platform

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	Royal Canin: Enhancing capabilities and increasing efficiency with rollout of global ERP platform IBM

Royal Canin: Enhancing capabilities and increasing efficiency with rollout of global ERP platform

IBM

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Consumer Goods
Applicable Functions	Procurement Sales & Marketing
Use Cases	Inventory Management Supply Chain Visibility
Services	Software Design & Engineering Services System Integration
Challenge	Royal Canin, a leading global supplier of pet food, was looking to improve customer service and launch a digital transformation for online sales channels. However, a series of mergers and acquisitions had left the company with disparate IT systems and business processes, making it difficult to launch new initiatives quickly across its global market. The company was facing delays in implementing major changes across its worldwide network due to the need to incorporate each new process in a multitude of IT systems. This was compromising their ability to react rapidly to changes in the market, threatening to dull their competitive edge. Read More
About Customer	Founded in 1968, Royal Canin is a leading global supplier of pet food. The company is headquartered in the French town of Aimargues and operates in over 60 countries, employing more than 6,000 people. Over the past four decades, Royal Canin has established itself as a leading pet food specialist, selling to consumers through vets, breeders, and pet shops. The company has built a strong reputation and now plans to enhance its capabilities via transformation onto a single global ERP platform, sustaining success and increasing efficiency. In parallel, the company hopes to conquer new markets rapidly to further expand its global network. Read More
Solution	After evaluating a range of ERP solutions, Royal Canin decided to deploy Microsoft Dynamics NAV, including modules for finance management, supply chain management, sales and marketing. In addition, the company implemented Microsoft BizTalk to help streamline operations by automating key business processes. To ensure the success of a project involving so many critical operational areas, Royal Canin set out to find a systems integrator with truly global capabilities, and selected IBM® Global Business Services®. The IBM team helped Royal Canin to build the shared core model for its global ERP solution. The consultants expertly modified the software to support the sophisticated best practices defined during the workshops. During the implementation for each country, the IBM deployment team performs a gap analysis to spot any missing functionality required for optimal operations in each local market, and adapts the solution as necessary. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Consumer Goods

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Inventory Management

Supply Chain Visibility

Services

Software Design & Engineering Services

System Integration

Challenge

Royal Canin, a leading global supplier of pet food, was looking to improve customer service and launch a digital transformation for online sales channels. However, a series of mergers and acquisitions had left the company with disparate IT systems and business processes, making it difficult to launch new initiatives quickly across its global market. The company was facing delays in implementing major changes across its worldwide network due to the need to incorporate each new process in a multitude of IT systems. This was compromising their ability to react rapidly to changes in the market, threatening to dull their competitive edge.

About Customer

Founded in 1968, Royal Canin is a leading global supplier of pet food. The company is headquartered in the French town of Aimargues and operates in over 60 countries, employing more than 6,000 people. Over the past four decades, Royal Canin has established itself as a leading pet food specialist, selling to consumers through vets, breeders, and pet shops. The company has built a strong reputation and now plans to enhance its capabilities via transformation onto a single global ERP platform, sustaining success and increasing efficiency. In parallel, the company hopes to conquer new markets rapidly to further expand its global network.

Solution

After evaluating a range of ERP solutions, Royal Canin decided to deploy Microsoft Dynamics NAV, including modules for finance management, supply chain management, sales and marketing. In addition, the company implemented Microsoft BizTalk to help streamline operations by automating key business processes. To ensure the success of a project involving so many critical operational areas, Royal Canin set out to find a systems integrator with truly global capabilities, and selected IBM® Global Business Services®. The IBM team helped Royal Canin to build the shared core model for its global ERP solution. The consultants expertly modified the software to support the sophisticated best practices defined during the workshops. During the implementation for each country, the IBM deployment team performs a gap analysis to spot any missing functionality required for optimal operations in each local market, and adapts the solution as necessary.

Impact #1	Royal Canin is already reaping the benefits of its ambitious undertaking.
Impact #2	Once the global rollouts are complete, the benefits will extend even further, as it will be easier for Royal Canin to launch additional initiatives and enter new markets in future.
Impact #3	The project also clears the way for Royal Canin to launch a game-changing e-commerce channel.

Impact #1

Royal Canin is already reaping the benefits of its ambitious undertaking.

Impact #2

Once the global rollouts are complete, the benefits will extend even further, as it will be easier for Royal Canin to launch additional initiatives and enter new markets in future.

Impact #3

The project also clears the way for Royal Canin to launch a game-changing e-commerce channel.

Benefit #1	Raises customer satisfaction by enabling faster deliveries
Benefit #2	Increases capabilities and efficiency
Benefit #3	Facilitates launch of digital transformation for a better customer experience

Benefit #1

Raises customer satisfaction by enabling faster deliveries

Benefit #2

Increases capabilities and efficiency

Benefit #3

Facilitates launch of digital transformation for a better customer experience

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Overview

Royal Canin: Enhancing capabilities and increasing efficiency with rollout of global ERP platform

Operational Impact

Quantitative Benefit