Case Studies
Roswell Park Cancer Institute uses LexisNexis® MarketView™ for Precision Physician Outreach
Overview
Analytics & Modeling - Data Mining Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics | |
Healthcare & Hospitals | |
Business Operation Sales & Marketing | |
Data Science Services System Integration | |
Operational Impact
MarketView allowed Roswell Park to see connections between providers and view the total volume of patients of a particular type seen by a type of specialist. This helped fuel understanding of which providers were seeing the most cancer patients of specific types and gave them insight to guide more precise outreach efforts. | |
Roswell Park could focus outreach on a critical group of physicians that could increase referral volumes, improving efficiency. | |
The flexibility of MarketView data enabled Roswell Park to conduct more granular targeting and tailor their messaging based on physician loyalty metrics. | |