Infobip
Case Studies
Rosebank College: Streamlining Lead Processing with Infobip
Overview
Rosebank College: Streamlining Lead Processing with InfobipInfobip |
Networks & Connectivity - 5G Platform as a Service (PaaS) - Application Development Platforms | |
Education Telecommunications | |
Quality Assurance Sales & Marketing | |
Chatbots Time Sensitive Networking | |
System Integration Testing & Certification | |
Operational Impact
The implementation of the Infobip omnichannel offering has significantly improved Rosebank College's lead management and agent performance. By consolidating WhatsApp, Messenger, and Live Webchat onto one platform, the college has been able to better manage multiple points of entry in one portal. The queuing system has made it easier to manage chats and has provided better visibility of agent performance. The chatbot has also been instrumental in helping the college cope with high volumes during periods of concentrated demand, such as the enrollment period. After six months on the Infobip platform, the college has been able to better manage high volumes of leads and convert them effectively into sales. The system has also made it easier to see which prospective students still needed to be responded to, enabling the institution to better manage expectations. | |
Quantitative Benefit
200,000 leads processed efficiently | |
Lead capture time significantly reduced | |
Increased accuracy in data capturing | |