Veeva Systems Case Studies Roche's Global-to-Local Content Strategy: A Case Study in Pharma

Edit This Case Study Record

	Roche's Global-to-Local Content Strategy: A Case Study in Pharma Veeva Systems

Roche's Global-to-Local Content Strategy: A Case Study in Pharma

Veeva Systems

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Pharmaceuticals
Challenge	Roche, a large biopharma company based in Basel, Switzerland, was faced with the challenge of balancing a global content strategy with local needs. The company recognized the need for a global-to-local strategy for several reasons. Firstly, the company wanted to reuse content to limit duplication of effort and cost. Secondly, the global-to-local approach was deemed essential for setting up a modular content model. Thirdly, the strategy would help deliver a framework for personalized content and a consistent brand experience. The company wanted to ensure that patients and customers have the same brand experience regardless of their location. Lastly, operational efficiency was a priority, and the global-to-local blueprint was seen as a way to manage and drive change more easily internally than with external business partners. Read More
About Customer	Roche is a large biopharma company headquartered in Basel, Switzerland. The company is a global leader in pharmaceuticals and diagnostics and is focused on advancing science to improve people's lives. Roche is the world's largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system. Roche is also the world leader in in-vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management. The company's global-to-local content strategy is a key part of its efforts to deliver personalized content and a consistent brand experience to patients and customers around the world. Read More
Solution	Roche's solution was to design a global content operations strategy that balanced the autonomy of local markets. The company was mindful of the need to avoid imposing a top-down approach, recognizing that such a narrative would not resonate well. In some cases, global initiatives were led by the company, but in other cases, larger affiliates such as the U.S., France, and Germany took the lead. The company also sought to influence best practices across more autonomous entities, providing guidelines and education about best practices. To measure success, the company defined key performance indicators (KPIs), such as increasing content reuse by a certain percentage or reducing MLR cycle time. The company also used Veeva Pulse Content Metrics to benchmark its performance against others in the industry. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Pharmaceuticals

Challenge

Roche, a large biopharma company based in Basel, Switzerland, was faced with the challenge of balancing a global content strategy with local needs. The company recognized the need for a global-to-local strategy for several reasons. Firstly, the company wanted to reuse content to limit duplication of effort and cost. Secondly, the global-to-local approach was deemed essential for setting up a modular content model. Thirdly, the strategy would help deliver a framework for personalized content and a consistent brand experience. The company wanted to ensure that patients and customers have the same brand experience regardless of their location. Lastly, operational efficiency was a priority, and the global-to-local blueprint was seen as a way to manage and drive change more easily internally than with external business partners.

About Customer

Roche is a large biopharma company headquartered in Basel, Switzerland. The company is a global leader in pharmaceuticals and diagnostics and is focused on advancing science to improve people's lives. Roche is the world's largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system. Roche is also the world leader in in-vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management. The company's global-to-local content strategy is a key part of its efforts to deliver personalized content and a consistent brand experience to patients and customers around the world.

Solution

Roche's solution was to design a global content operations strategy that balanced the autonomy of local markets. The company was mindful of the need to avoid imposing a top-down approach, recognizing that such a narrative would not resonate well. In some cases, global initiatives were led by the company, but in other cases, larger affiliates such as the U.S., France, and Germany took the lead. The company also sought to influence best practices across more autonomous entities, providing guidelines and education about best practices. To measure success, the company defined key performance indicators (KPIs), such as increasing content reuse by a certain percentage or reducing MLR cycle time. The company also used Veeva Pulse Content Metrics to benchmark its performance against others in the industry.

Impact #1	The implementation of a global-to-local content strategy at Roche has resulted in several qualitative benefits. The strategy has helped the company deliver a consistent brand experience to patients and customers around the world, regardless of their location. It has also facilitated the setup of a modular content model, which is a big topic of conversation at industry events such as the Veeva Commercial Summit. Furthermore, the strategy has made it easier for the company to manage and drive change internally, rather than relying on external business partners. Finally, the strategy has fostered a culture of best practice within the company, with employees actively seeking out guidelines and education on how to make content reuse easier.

Impact #1

The implementation of a global-to-local content strategy at Roche has resulted in several qualitative benefits. The strategy has helped the company deliver a consistent brand experience to patients and customers around the world, regardless of their location. It has also facilitated the setup of a modular content model, which is a big topic of conversation at industry events such as the Veeva Commercial Summit. Furthermore, the strategy has made it easier for the company to manage and drive change internally, rather than relying on external business partners. Finally, the strategy has fostered a culture of best practice within the company, with employees actively seeking out guidelines and education on how to make content reuse easier.

Benefit #1	Increased content reuse by a certain percentage, reducing duplication of effort and cost
Benefit #2	Reduced MLR cycle time, improving operational efficiency
Benefit #3	Benchmarked performance against industry peers using Veeva Pulse Content Metrics

Benefit #1

Increased content reuse by a certain percentage, reducing duplication of effort and cost

Benefit #2

Reduced MLR cycle time, improving operational efficiency

Benefit #3

Benchmarked performance against industry peers using Veeva Pulse Content Metrics

Download PDF Version

Overview

Roche's Global-to-Local Content Strategy: A Case Study in Pharma

Operational Impact

Quantitative Benefit