Blue Yonder Case Studies Robinsons Supermarkets Keeps Customers at the Heart of Their Business

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	Robinsons Supermarkets Keeps Customers at the Heart of Their Business Blue Yonder

Robinsons Supermarkets Keeps Customers at the Heart of Their Business

Blue Yonder

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Retail
Applicable Functions	Sales & Marketing Warehouse & Inventory Management
Use Cases	Inventory Management Supply Chain Visibility
Services	Data Science Services System Integration
Challenge	Robinsons Supermarket, a subsidiary of Robinsons Retail Holdings Inc. (RRHI), is the second largest multi-channel retailer in the Philippines. As the business grew, venturing into new regions and adding new segments and sub-formats, their manual processes and legacy systems became too inefficient and limiting. Expansion into new regions and formats created a need to segment their customer base for customized and engaging shelf assortments. The supermarket had to ensure that the products that meet the needs of their customers are always available on shelf. An efficient and equipped supply chain process was needed to address the persistent challenge of on-shelf stock availability. Read More
About Customer	Robinsons Supermarket is a subsidiary of Robinsons Retail Holdings Inc. (RRHI), the second largest multi-channel retailer in the Philippines. The supermarket serves the daily needs of its customers, offering a wide range of products. As the business expanded into new regions and added new segments and sub-formats, the need for an efficient and equipped supply chain process became apparent. The supermarket's goal is to ensure that the products that meet the needs of their customers are always available on the shelf. Read More
Solution	Robinson decided to implement a current version of Blue Yonder’s merchandise management capabilities, having first worked with Blue Yonder 15 years previously. Robinsons can now create purchase orders with larger amounts and quantities to cater to their growing requirements, attach unlimited attributes to SKUs and stores to help provide a deeper analysis of data and assign longer reference series to transactions to avoid constant purging of records. The system has also provided improved back-end processing of data and transaction management capabilities, allowing Robinsons to focus on their customers. They now use Blue Yonder’s space planning capability to create generic planograms for each format which are incorporated with display guidelines to help stores execute proper and equitable display of appropriate assortments on-shelf. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Warehouse & Inventory Management

Use Cases

Inventory Management

Supply Chain Visibility

Services

Data Science Services

System Integration

Challenge

Robinsons Supermarket, a subsidiary of Robinsons Retail Holdings Inc. (RRHI), is the second largest multi-channel retailer in the Philippines. As the business grew, venturing into new regions and adding new segments and sub-formats, their manual processes and legacy systems became too inefficient and limiting. Expansion into new regions and formats created a need to segment their customer base for customized and engaging shelf assortments. The supermarket had to ensure that the products that meet the needs of their customers are always available on shelf. An efficient and equipped supply chain process was needed to address the persistent challenge of on-shelf stock availability.

About Customer

Robinsons Supermarket is a subsidiary of Robinsons Retail Holdings Inc. (RRHI), the second largest multi-channel retailer in the Philippines. The supermarket serves the daily needs of its customers, offering a wide range of products. As the business expanded into new regions and added new segments and sub-formats, the need for an efficient and equipped supply chain process became apparent. The supermarket's goal is to ensure that the products that meet the needs of their customers are always available on the shelf.

Solution

Robinson decided to implement a current version of Blue Yonder’s merchandise management capabilities, having first worked with Blue Yonder 15 years previously. Robinsons can now create purchase orders with larger amounts and quantities to cater to their growing requirements, attach unlimited attributes to SKUs and stores to help provide a deeper analysis of data and assign longer reference series to transactions to avoid constant purging of records. The system has also provided improved back-end processing of data and transaction management capabilities, allowing Robinsons to focus on their customers. They now use Blue Yonder’s space planning capability to create generic planograms for each format which are incorporated with display guidelines to help stores execute proper and equitable display of appropriate assortments on-shelf.

Impact #1	Improved on-shelf availability tailored to each format and customer segment
Impact #2	Increased productivity through reduced manual tasks and faster, smarter decision-making
Impact #3	Improved data analysis and transaction management to support growth and regional expansion

Impact #1

Improved on-shelf availability tailored to each format and customer segment

Impact #2

Increased productivity through reduced manual tasks and faster, smarter decision-making

Impact #3

Improved data analysis and transaction management to support growth and regional expansion

Benefit #1	Streamlined processes
Benefit #2	Enhanced understanding of customers
Benefit #3	Efficient operational tasks and activities

Benefit #1

Streamlined processes

Benefit #2

Enhanced understanding of customers

Benefit #3

Efficient operational tasks and activities

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Overview

Robinsons Supermarkets Keeps Customers at the Heart of Their Business

Operational Impact

Quantitative Benefit