Metapack Case Studies River Island Drives Huge Efficiency Gains with MetaPack
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River Island Drives Huge Efficiency Gains with MetaPack

Metapack
Platform as a Service (PaaS) - Connectivity Platforms
Retail
Logistics & Transportation
Sales & Marketing
Fleet Management
Supply Chain Visibility
System Integration
River Island, a global leader in stylish, affordable fashion, was facing challenges with its carrier management system. The system was manually intensive, requiring personnel to assign each parcel to a carrier on an individual basis when processing an order. Moreover, the system wasn’t aligned with physical stores, and it couldn’t handle carrier automation or package assignment. The retailer was looking for a more efficient approach to meet the demands of shifting consumer behaviour, especially across borders.
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River Island is a high street fashion retailer with a brand established for over 60 years. The company operates 350 stores across Europe, Asia, and the Middle East and runs six dedicated websites in four currencies. As a global leader in stylish, affordable fashion, River Island has a significant online presence, with more and more customers purchasing online. The company is committed to meeting the demands of shifting consumer behaviour, especially across borders. Repeat customers represent 51% of all orders, and conversions are up 18% year-on-year.
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River Island implemented MetaPack Manager and set up advanced allocation rules to dynamically assign each parcel to the right carrier based on factors such as product type, value, size, and delivery postcode. MetaPack’s carrier integration also allows River Island to utilise a far greater variety of delivery services in fulfilling international orders. While technical complexities previously meant the retailer could offer only three or four international services, today customers can choose from eight international delivery options as well as PUDO services through personalised delivery offerings on the website’s front end. MetaPack has provided significant benefits in terms of time saving and productivity. New carrier integration and the installation of new delivery solutions are now straightforward tasks, while management requires an estimated 20% less resource than before.
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Seamless cross-border trading
Significant time savings and better productivity
Increased customer satisfaction
39% reduction in overseas delivery costs
35% reduction in customer service enquiries
15% year-on-year increase in conversion
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