Clarity Case Studies Revolutionizing Spinal Implant Technology: A Case Study on Paradigm Spine's Coflex

Edit This Case Study Record

	Revolutionizing Spinal Implant Technology: A Case Study on Paradigm Spine's Coflex Clarity

Revolutionizing Spinal Implant Technology: A Case Study on Paradigm Spine's Coflex

Clarity

Technology Category	Platform as a Service (PaaS) - Device Management Platforms Wearables - Implants
Applicable Industries	Buildings Cement
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Building Automation & Control Remote Surgery
Challenge	Paradigm Spine, a leader in non-fusion spinal implant technology, was preparing to launch a new product, the Coflex Interlaminar Stabilization device. This innovative product was designed to improve the quality of life for patients suffering from lumbar spinal stenosis and age-related spinal deformities. However, the company faced a significant challenge in marketing the product effectively. The Marketing Director, Lori, was tasked with finding a design company to create a new marketing site for the product launch. The challenge was compounded by a tight timeline and limited oversight, as Lori was also busy preparing for the press release and product tours. The company needed a solution that would not only create an effective marketing site but also provide a user-friendly platform for potential patients and surgeons to learn about the product. Read More
About Customer	Paradigm Spine, LLC is a company committed to improving the quality of life of patients with spinal diseases. Formed in 2005, the company aims to be a leader in the field of non-fusion spinal implant technology. Their mission is to provide products that are surgeon-centric, indication-specific, and data-driven. Paradigm Spine is now an innovative leader in the global spine market and believes there is a significant opportunity to improve treatment options for patients suffering from lumbar spinal stenosis and age-related spinal deformities. Their product, the coflex Interlaminar Stabilization device, is a single-piece titanium implant designed to treat moderate to severe spinal stenosis without having to fuse the patient's bones together. Read More
Solution	Clarity, a design company with whom Lori had previously worked, was chosen to design and build the new marketing site. Given the Paradigm Spine team's previous experience with WordPress, this platform was chosen for the CMS. The design process began with the creation of a Surgeon Locator and a custom mobile responsive template. Custom animations were built to allow navigation through different product pages without leaving the content area. The design was kept simple and clean, with large fonts and clear pictures to cater to the older demographic of Paradigm's visitors. The navigation was reduced to a single level, with only the necessary pages for SEO setup and configuration, to drive traffic and be competitive within their product's market targets. The site also included a wizard-like questionnaire for visitors to determine if they were a candidate for the product, and provided an animated, user-friendly experience to learn more about the device. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Device Management Platforms

Wearables - Implants

Applicable Industries

Buildings

Cement

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Building Automation & Control

Remote Surgery

Challenge

Paradigm Spine, a leader in non-fusion spinal implant technology, was preparing to launch a new product, the Coflex Interlaminar Stabilization device. This innovative product was designed to improve the quality of life for patients suffering from lumbar spinal stenosis and age-related spinal deformities. However, the company faced a significant challenge in marketing the product effectively. The Marketing Director, Lori, was tasked with finding a design company to create a new marketing site for the product launch. The challenge was compounded by a tight timeline and limited oversight, as Lori was also busy preparing for the press release and product tours. The company needed a solution that would not only create an effective marketing site but also provide a user-friendly platform for potential patients and surgeons to learn about the product.

About Customer

Paradigm Spine, LLC is a company committed to improving the quality of life of patients with spinal diseases. Formed in 2005, the company aims to be a leader in the field of non-fusion spinal implant technology. Their mission is to provide products that are surgeon-centric, indication-specific, and data-driven. Paradigm Spine is now an innovative leader in the global spine market and believes there is a significant opportunity to improve treatment options for patients suffering from lumbar spinal stenosis and age-related spinal deformities. Their product, the coflex Interlaminar Stabilization device, is a single-piece titanium implant designed to treat moderate to severe spinal stenosis without having to fuse the patient's bones together.

Solution

Clarity, a design company with whom Lori had previously worked, was chosen to design and build the new marketing site. Given the Paradigm Spine team's previous experience with WordPress, this platform was chosen for the CMS. The design process began with the creation of a Surgeon Locator and a custom mobile responsive template. Custom animations were built to allow navigation through different product pages without leaving the content area. The design was kept simple and clean, with large fonts and clear pictures to cater to the older demographic of Paradigm's visitors. The navigation was reduced to a single level, with only the necessary pages for SEO setup and configuration, to drive traffic and be competitive within their product's market targets. The site also included a wizard-like questionnaire for visitors to determine if they were a candidate for the product, and provided an animated, user-friendly experience to learn more about the device.

Impact #1	The new website designed by Clarity has significantly improved the marketing and visibility of Paradigm Spine's new product, the Coflex Interlaminar Stabilization device. The site's user-friendly design and clear, simple navigation have made it easy for potential patients and surgeons to learn about the product. The inclusion of a Surgeon Locator and a wizard-like questionnaire has made it easier for potential patients to find a local surgeon and determine if they are a candidate for the product. The site also provides valuable clinical trials data for surgeons researching the product. The design elements used, such as larger than normal fonts and high contrast colors, ensure that a wide demographic of visitors can easily experience the site, thereby improving conversion rates.

Impact #1

The new website designed by Clarity has significantly improved the marketing and visibility of Paradigm Spine's new product, the Coflex Interlaminar Stabilization device. The site's user-friendly design and clear, simple navigation have made it easy for potential patients and surgeons to learn about the product. The inclusion of a Surgeon Locator and a wizard-like questionnaire has made it easier for potential patients to find a local surgeon and determine if they are a candidate for the product. The site also provides valuable clinical trials data for surgeons researching the product. The design elements used, such as larger than normal fonts and high contrast colors, ensure that a wide demographic of visitors can easily experience the site, thereby improving conversion rates.

Benefit #1	The website was designed, built, and launched within an abnormally short timeframe, ready for the product launch.
Benefit #2	The site provides clinical trials data for surgeons researching the product.
Benefit #3	The site includes an easy-to-use Surgeon locator for potential patients.

Benefit #1

The website was designed, built, and launched within an abnormally short timeframe, ready for the product launch.

Benefit #2

The site provides clinical trials data for surgeons researching the product.

Benefit #3

The site includes an easy-to-use Surgeon locator for potential patients.

Download PDF Version

Overview

Revolutionizing Spinal Implant Technology: A Case Study on Paradigm Spine's Coflex

Operational Impact

Quantitative Benefit