Hitachi Vantara (Hitachi) Case Studies Revolutionizing Shopping Mall Experience with IoT

	Revolutionizing Shopping Mall Experience with IoT Hitachi Vantara (Hitachi)

Revolutionizing Shopping Mall Experience with IoT

Hitachi Vantara (Hitachi)

Technology Category	Functional Applications - Enterprise Resource Planning Systems (ERP) Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Consumer Goods Retail
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Retail Store Automation Theft Detection
Challenge	The company, a global chain of shopping malls, was committed to delivering a superior in-person shopping experience. This included services like Wi-Fi on arrival, valet parking, personal shopping, and access to an exclusive lounge. To ensure a flawless experience, the company needed its IT systems to be extremely reliable as even a few minutes of downtime could impact sales and customer loyalty. Furthermore, to ensure that its malls always offered the right brands and products in the most appropriate formats, it was critical to track and analyze data on guests’ behavior as they moved through the mall and made their purchases in real-time. Read More
About Customer	The customer is a global chain of shopping malls that welcomes millions of guests from around the world each year. The company is committed to providing state-of-the-art facilities and first-class services for a portfolio of retailers and brands, enabling them to maximize their sales. The company is dedicated to delivering a superior in-person shopping experience, which includes services like Wi-Fi on arrival, valet parking, personal shopping, and access to an exclusive lounge. The company's commitment to a flawless guest experience requires its IT systems to be extremely reliable and capable of tracking and analyzing data on guests’ behavior in real-time. Read More
Solution	The company partnered with Hitachi to develop and support its customer loyalty system. In addition to application development, the Hitachi team also provided extremely responsive support services to ensure total availability of core business systems, especially during critical periods such as the company’s sales events. As the company grew and expanded, its technology needs evolved. The focus shifted to scalability and enterprise capabilities to ensure a consistently flawless standard of excellence across all its malls worldwide. To support this evolution, Hitachi helped the company transition from its bespoke systems to an enterprise platform from Salesforce that would better support global operations and grow with the business. Hitachi also helped the company improve its financial reporting capabilities with Oracle Financials. Read More Log in to view content
Contents

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Retail Store Automation

Theft Detection

Challenge

The company, a global chain of shopping malls, was committed to delivering a superior in-person shopping experience. This included services like Wi-Fi on arrival, valet parking, personal shopping, and access to an exclusive lounge. To ensure a flawless experience, the company needed its IT systems to be extremely reliable as even a few minutes of downtime could impact sales and customer loyalty. Furthermore, to ensure that its malls always offered the right brands and products in the most appropriate formats, it was critical to track and analyze data on guests’ behavior as they moved through the mall and made their purchases in real-time.

About Customer

The customer is a global chain of shopping malls that welcomes millions of guests from around the world each year. The company is committed to providing state-of-the-art facilities and first-class services for a portfolio of retailers and brands, enabling them to maximize their sales. The company is dedicated to delivering a superior in-person shopping experience, which includes services like Wi-Fi on arrival, valet parking, personal shopping, and access to an exclusive lounge. The company's commitment to a flawless guest experience requires its IT systems to be extremely reliable and capable of tracking and analyzing data on guests’ behavior in real-time.

Solution

The company partnered with Hitachi to develop and support its customer loyalty system. In addition to application development, the Hitachi team also provided extremely responsive support services to ensure total availability of core business systems, especially during critical periods such as the company’s sales events. As the company grew and expanded, its technology needs evolved. The focus shifted to scalability and enterprise capabilities to ensure a consistently flawless standard of excellence across all its malls worldwide. To support this evolution, Hitachi helped the company transition from its bespoke systems to an enterprise platform from Salesforce that would better support global operations and grow with the business. Hitachi also helped the company improve its financial reporting capabilities with Oracle Financials.

Impact #1	The technology strategy that the company established with Hitachi enabled it to deliver exceptional guest experiences. The company uses state-of-the-art Internet-of-Things sensors and analytics technology to track footfall across each of its locations. By analyzing how guests move, which stores they visit, and what they buy, the company can make smarter decisions about where to locate each of its brands to optimize guest flows and maximize sales. The partnership with Hitachi is going from strength to strength. Today, the two companies are working together to design, implement and optimize local solar generation facilities. The goal is to reduce the company’s carbon footprint and provide a smooth charging experience for electric vehicles—combining sustainability with an even better guest experience that helps the company extend its advantage far beyond the reach of any competitor.

Impact #1

The technology strategy that the company established with Hitachi enabled it to deliver exceptional guest experiences. The company uses state-of-the-art Internet-of-Things sensors and analytics technology to track footfall across each of its locations. By analyzing how guests move, which stores they visit, and what they buy, the company can make smarter decisions about where to locate each of its brands to optimize guest flows and maximize sales. The partnership with Hitachi is going from strength to strength. Today, the two companies are working together to design, implement and optimize local solar generation facilities. The goal is to reduce the company’s carbon footprint and provide a smooth charging experience for electric vehicles—combining sustainability with an even better guest experience that helps the company extend its advantage far beyond the reach of any competitor.

Benefit #1	Substantial increases in visitor numbers since the pandemic
Benefit #2	Consistently profitable retail spaces
Benefit #3	Goal to reduce the company’s carbon footprint by 50%

Benefit #1

Substantial increases in visitor numbers since the pandemic

Benefit #2

Consistently profitable retail spaces

Benefit #3

Goal to reduce the company’s carbon footprint by 50%

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Overview

Revolutionizing Shopping Mall Experience with IoT

Operational Impact

Quantitative Benefit