Revolutionizing Recruitment: Humber River Hospital Doubles Nursing Applications with ManyChat

Humber River Hospital, a major acute care facility in Toronto, Canada, was grappling with a significant challenge - the nursing shortage. The hospital was continually seeking first-rate ICU nursing candidates to staff its facility. However, the traditional recruitment methods, such as job ads on Indeed, were not yielding the desired results. The high competition among other Toronto hospitals made it difficult for Humber River Hospital to stand out with only a text ad. This resulted in a low return on investment (ROI) for its high cost. If the hospital didn't get enough candidates through job boards, they would have to resort to recruitment agencies, which cost an average of $15,000 per hire. The hospital was in dire need of a more cost-effective way to attract and qualify candidates for its internal recruitment agents.

Humber River Hospital is a major acute care facility in Toronto, Canada, and North America’s first fully digital hospital. Founded in 1997, the hospital’s mission is to leverage its state-of-the-art facility to achieve exceptional patient care for the community. The hospital was already dealing with a nursing shortage before the COVID-19 pandemic. Once the pandemic hit, the need for a more efficient way to hire qualified nurses for the ICU unit became even more pressing. The hospital was seeking a cost-effective and efficient solution to attract and qualify top-tier ICU nursing candidates.