Case Studies
Revolutionizing Product Launch: Samsung's Experiential Marketing Strategy for Galaxy S8
Overview
Product Research & Development | |
System Integration | |
Operational Impact
The experiential marketing strategy adopted by Samsung for the launch of the Galaxy S8 and S8+ was a resounding success. The interactive installation created a unique and memorable experience for visitors, effectively showcasing the design philosophy of the new products. The collaboration with Zaha Hadid Architects and Universal Everything resulted in a stunning and credible representation of the unity of design, technology, and experience that the Galaxy S8 embodies. The exclusive Design Book, created in partnership with Wallpaper*, further enhanced the understanding of the Samsung design philosophy and the aesthetic innovation of the Galaxy S8. This strategy not only generated worldwide buzz around the new products but also positioned Samsung as a leader in design innovation. | |
Quantitative Benefit
The immersive installation welcomed over 33,000 visitors during the week of Milan Design Week. | |
The installation was shortlisted for one of the prestigious Milano Design Awards. | |