Cloudinary Case Studies Revolutionizing Print Design Previews: A Case Study on MyCreativeShop and Cloudinary

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	Revolutionizing Print Design Previews: A Case Study on MyCreativeShop and Cloudinary Cloudinary

Revolutionizing Print Design Previews: A Case Study on MyCreativeShop and Cloudinary

Cloudinary

Technology Category	Analytics & Modeling - Computer Vision Software
Applicable Industries	Buildings Cement
Applicable Functions	Product Research & Development
Use Cases	Building Automation & Control Clinical Image Analysis
Challenge	MyCreativeShop, a company specializing in product customization for print designs, faced a significant challenge in providing their customers with realistic previews of their designs. Customers found it difficult to visualize what their designs would look like once printed, as the company was only able to provide flat, static images of the finished designs. The company explored various solutions, including Photoshop alternatives and running ImageMagick on their server, but these options were not scalable and involved complex task management. Read More
About Customer	MyCreativeShop is a company that offers product customization for customers to create print designs. Their product range includes brochures, flyers, postcards, and door hangers. The company prides itself on its ability to provide customers with the tools to create unique, personalized designs. However, they faced a challenge in providing customers with a realistic preview of their designs, which was crucial in helping customers visualize the final product. This challenge was impacting customer satisfaction and potentially affecting sales. Read More
Solution	MyCreativeShop found a solution in Cloudinary, a cloud-based image and video management solution. Cloudinary's robust image transformation capabilities allowed MyCreativeShop to transform flat images into realistic, dynamic previews of the finished designs. By adding URL parameters to an image stored in Cloudinary, MyCreativeShop could manipulate the image in various ways, such as turning it into a table tent, cutting a hole in a door hanger, or folding it into a trifold brochure. The company identified several key image transformations that were integral to their success, including image distortion, image cut out, and overlay. These transformations allowed them to distort shapes, create masking effects, and overlay multiple images. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Computer Vision Software

Applicable Industries

Buildings

Cement

Applicable Functions

Product Research & Development

Use Cases

Building Automation & Control

Clinical Image Analysis

Challenge

MyCreativeShop, a company specializing in product customization for print designs, faced a significant challenge in providing their customers with realistic previews of their designs. Customers found it difficult to visualize what their designs would look like once printed, as the company was only able to provide flat, static images of the finished designs. The company explored various solutions, including Photoshop alternatives and running ImageMagick on their server, but these options were not scalable and involved complex task management.

About Customer

MyCreativeShop is a company that offers product customization for customers to create print designs. Their product range includes brochures, flyers, postcards, and door hangers. The company prides itself on its ability to provide customers with the tools to create unique, personalized designs. However, they faced a challenge in providing customers with a realistic preview of their designs, which was crucial in helping customers visualize the final product. This challenge was impacting customer satisfaction and potentially affecting sales.

Solution

MyCreativeShop found a solution in Cloudinary, a cloud-based image and video management solution. Cloudinary's robust image transformation capabilities allowed MyCreativeShop to transform flat images into realistic, dynamic previews of the finished designs. By adding URL parameters to an image stored in Cloudinary, MyCreativeShop could manipulate the image in various ways, such as turning it into a table tent, cutting a hole in a door hanger, or folding it into a trifold brochure. The company identified several key image transformations that were integral to their success, including image distortion, image cut out, and overlay. These transformations allowed them to distort shapes, create masking effects, and overlay multiple images.

Impact #1	The implementation of Cloudinary's image transformations has revolutionized MyCreativeShop's design preview process. Customers can now see realistic previews of their designs, which has significantly improved customer satisfaction. The company has also seen a significant increase in orders for printed products, indicating that the improved design previews are encouraging more customers to make a purchase. Furthermore, the number of digitally-shared images of the company's products has increased dramatically, providing additional marketing exposure. The use of Cloudinary has also automated the production of images in the company's product customization catalog, making the process more efficient.

Impact #1

The implementation of Cloudinary's image transformations has revolutionized MyCreativeShop's design preview process. Customers can now see realistic previews of their designs, which has significantly improved customer satisfaction. The company has also seen a significant increase in orders for printed products, indicating that the improved design previews are encouraging more customers to make a purchase. Furthermore, the number of digitally-shared images of the company's products has increased dramatically, providing additional marketing exposure. The use of Cloudinary has also automated the production of images in the company's product customization catalog, making the process more efficient.

Benefit #1	Visitor engagement and clickthroughs increased after implementing Cloudinary's image transformations
Benefit #2	Orders for printed products increased by 38 percent
Benefit #3	The number of digitally-shared images of MyCreativeShop's products rose by more than five times

Benefit #1

Visitor engagement and clickthroughs increased after implementing Cloudinary's image transformations

Benefit #2

Orders for printed products increased by 38 percent

Benefit #3

The number of digitally-shared images of MyCreativeShop's products rose by more than five times

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Overview

Revolutionizing Print Design Previews: A Case Study on MyCreativeShop and Cloudinary

Operational Impact

Quantitative Benefit