OptionsANIMAL turned to Conversica, an AI-powered sales assistant, to address these challenges. Conversica's solution ensures that no lead falls through the cracks by engaging each individual through dynamically generated, two-way 'human' conversations. This approach allows leads to be touched at an early stage in the lead life cycle, providing transparency into the prospect's buyer journey and determining the appropriate contact cadence. Furthermore, leads are only sent to the sales team when they are ready to convert, accelerating engagement while the lead is 'hot' and reducing the sales cycle. The integration between Conversica and HubSpot also bridged the gap in OptionsANIMAL's technology stack, introducing more automation to facilitate the buyer's journey.
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