6sense
Case Studies
Revolutionizing Healthcare Marketing: Marathon Health's Journey with 6sense
Overview
Revolutionizing Healthcare Marketing: Marathon Health's Journey with 6sense6sense |
Platform as a Service (PaaS) - Application Development Platforms Sensors - Level Sensors | |
Healthcare & Hospitals Oil & Gas | |
Procurement Sales & Marketing | |
Smart City Operations | |
Operational Impact
The implementation of 6sense and its Conversational Email feature has revolutionized Marathon Health's marketing and sales processes. The omnichannel approach has made the team more nimble and dramatically increased in-market buying growth. The Conversational Email feature has enabled the sales team to engage more effectively with contacts and drive them further down the funnel. This has not only increased the capacity of the team to contact more people but also improved the quality of their outreach, resulting in higher quality leads and net-new sales. The marketing team now owns a pipeline number, instilling confidence in their ability to meet and exceed their targets. Overall, the use of 6sense has empowered Marathon Health to reach more people and impact more lives with their services. | |
Quantitative Benefit
$66M in net-new pipeline | |
211% in-market buying growth | |
$4.5M pipeline generated from Conversational Email | |