Twilio
Case Studies
Revolutionizing Customer Support in Auto Sales: A Case Study on Walcu
Overview
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Revolutionizing Customer Support in Auto Sales: A Case Study on WalcuTwilio |
Networks & Connectivity - 5G Sensors - Autonomous Driving Sensors | |
Automotive Cement | |
Procurement Sales & Marketing | |
Smart Parking Vehicle-to-Infrastructure | |
System Integration | |
Operational Impact
The integration of Twilio's services into Walcu's CRM platform has significantly improved the communication between dealerships and their customers. Dealerships can now manage large volumes of customer calls, with single dealerships able to handle 500 simultaneous calls at peak volume. The email solution has increased dealership email open rates from 20% to as high as 70%. The personalized SMS communication has enabled dealership sales representatives to reach customers directly, supporting more than 50,000 text messages between sales representatives and their customers a month. This has resulted in quicker car buying decisions by customers. The use of Twilio's services has also allowed Walcu to unify customer communication, enabling dealerships to strategically choose one channel over the other to message end-customers where they prefer, or use an omnichannel approach to keep customers engaged on every channel. | |
Quantitative Benefit
100,000 average monthly SMS traffic | |
15% increase in dealership sales | |
50% increase in email open rates | |