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	Revolutionizing Comics and Animation Industry with CorelDRAW Graphics Suite: A Case Study on Mauricio de Sousa Produções Alludo

Revolutionizing Comics and Animation Industry with CorelDRAW Graphics Suite: A Case Study on Mauricio de Sousa Produções

Alludo

Applicable Functions	Product Research & Development Quality Assurance
Use Cases	Time Sensitive Networking Visual Quality Detection
Services	Testing & Certification
Challenge	Zazo Aguiar, an experienced designer and animator, was hired by Mauricio de Sousa Produções, a 50-year-old comics business in Brazil, to modernize and streamline the company’s operations. The company, with a workforce of 500, comprised of designers, inkers, writers, and illustrators, who collaborated to create animation for television, toys, and licensing. However, the company was grappling with increasingly tighter deadlines, limited production capacity, and the physical storage space required to store the finished pencil art and artwork. The traditional method of creating characters using pencil and then paying an inker to add the finishing color was proving to be time-consuming and costly. The need for a solution that could automate the design process, increase production, reduce costs, and eliminate the need for physical storage space was evident. Read More
About Customer	Mauricio de Sousa Produções is a veteran comics business based in São Paulo, Brazil. With a history spanning over 50 years, the company employs a diverse team of artists, including designers, inkers, writers, and illustrators. They work collaboratively to create animation for various platforms such as television, toys, and licensing. The company was facing challenges related to tight deadlines, limited production capacity, and the need for physical storage space for the finished artwork. They sought to modernize and streamline their operations, aiming to increase production, reduce costs, and improve the quality of their artwork. Read More
Solution	The company adopted the CorelDRAW Graphics Suite, a design software that Zazo had first encountered in 1996. The software was capable of scanning artwork and creating a beautiful, finished comic, thus automating the design process. The transition to CorelDRAW was a strategic move that allowed the company to leverage digital technology to increase production and reduce costs, without having to hire more staff or acquire more physical space. Despite the operational cost to train employees in the new design technology, the superior quality of the artwork and the savings on paper costs were significant. In the animation industry, vector software like CorelDRAW is essential for the creation of high-quality, detailed artwork. CorelDRAW’s vectors are easily manipulated, facilitating any fine-tuning or corrections needed. The vector file can also be resized for use on banners and outdoor panels, without any loss in quality. Read More Log in to view content
Contents

Applicable Functions

Product Research & Development

Quality Assurance

Use Cases

Time Sensitive Networking

Visual Quality Detection

Services

Testing & Certification

Challenge

Zazo Aguiar, an experienced designer and animator, was hired by Mauricio de Sousa Produções, a 50-year-old comics business in Brazil, to modernize and streamline the company’s operations. The company, with a workforce of 500, comprised of designers, inkers, writers, and illustrators, who collaborated to create animation for television, toys, and licensing. However, the company was grappling with increasingly tighter deadlines, limited production capacity, and the physical storage space required to store the finished pencil art and artwork. The traditional method of creating characters using pencil and then paying an inker to add the finishing color was proving to be time-consuming and costly. The need for a solution that could automate the design process, increase production, reduce costs, and eliminate the need for physical storage space was evident.

About Customer

Mauricio de Sousa Produções is a veteran comics business based in São Paulo, Brazil. With a history spanning over 50 years, the company employs a diverse team of artists, including designers, inkers, writers, and illustrators. They work collaboratively to create animation for various platforms such as television, toys, and licensing. The company was facing challenges related to tight deadlines, limited production capacity, and the need for physical storage space for the finished artwork. They sought to modernize and streamline their operations, aiming to increase production, reduce costs, and improve the quality of their artwork.

Solution

The company adopted the CorelDRAW Graphics Suite, a design software that Zazo had first encountered in 1996. The software was capable of scanning artwork and creating a beautiful, finished comic, thus automating the design process. The transition to CorelDRAW was a strategic move that allowed the company to leverage digital technology to increase production and reduce costs, without having to hire more staff or acquire more physical space. Despite the operational cost to train employees in the new design technology, the superior quality of the artwork and the savings on paper costs were significant. In the animation industry, vector software like CorelDRAW is essential for the creation of high-quality, detailed artwork. CorelDRAW’s vectors are easily manipulated, facilitating any fine-tuning or corrections needed. The vector file can also be resized for use on banners and outdoor panels, without any loss in quality.

Impact #1	The adoption of CorelDRAW Graphics Suite has brought about a significant transformation in the operations of Mauricio de Sousa Produções. The company has been able to modernize its design process, moving away from traditional pencil and ink to digital design. This has not only increased the production capacity but also improved the quality of the artwork. The software's features, such as easily manipulated vectors, transparency, and shadow effects, have facilitated fine-tuning and corrections, enabling the creation of high-quality, detailed artwork. The company has also been able to meet tight deadlines more effectively. Despite the initial operational cost to train employees in the new design technology, the overall benefits have been substantial, making the transition a real economic advantage.

Impact #1

The adoption of CorelDRAW Graphics Suite has brought about a significant transformation in the operations of Mauricio de Sousa Produções. The company has been able to modernize its design process, moving away from traditional pencil and ink to digital design. This has not only increased the production capacity but also improved the quality of the artwork. The software's features, such as easily manipulated vectors, transparency, and shadow effects, have facilitated fine-tuning and corrections, enabling the creation of high-quality, detailed artwork. The company has also been able to meet tight deadlines more effectively. Despite the initial operational cost to train employees in the new design technology, the overall benefits have been substantial, making the transition a real economic advantage.

Benefit #1	Significant reduction in the time taken to create a finished comic, from several days to just three days per page.
Benefit #2	Significant savings on paper costs due to the transition from traditional pencil and ink to digital design.
Benefit #3	Increased production capacity without the need to hire additional staff or acquire more physical space.

Benefit #1

Significant reduction in the time taken to create a finished comic, from several days to just three days per page.

Benefit #2

Significant savings on paper costs due to the transition from traditional pencil and ink to digital design.

Benefit #3

Increased production capacity without the need to hire additional staff or acquire more physical space.

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Overview

Revolutionizing Comics and Animation Industry with CorelDRAW Graphics Suite: A Case Study on Mauricio de Sousa Produções

Operational Impact

Quantitative Benefit