Acoustic
Case Studies
Revolutionizing Audience Engagement: A Case Study on National Theatre
Overview
Revolutionizing Audience Engagement: A Case Study on National TheatreAcoustic |
Platform as a Service (PaaS) - Application Development Platforms Sensors - Level Sensors | |
Education Equipment & Machinery | |
Sales & Marketing | |
Leasing Finance Automation Material Handling Automation | |
System Integration | |
Operational Impact
The adoption of Acoustic Campaign has led to significant improvements in targeting and automation for the NT. The theatre can now automatically trigger marketing messages and actions based on behavior, logic, and AI recommendations. The social advertising program has never been more efficient. Audiences and patrons have noticed the difference, with the increasingly targeted content getting noticed and getting action. The tools available through Campaign are being continually updated, with the Automated Programs tool providing flexibility and ease-of-use that allows the NT to create more bespoke customer journeys for individual shows or activations. Looking ahead, the NT plans to move towards a concise, single customer view to improve the customer experience, serving the most relevant information to the right person at the right time. | |
Quantitative Benefit
ROI for social media increased by 113% over standard social media | |
Open rate for webtracking emails increased by 53% over standard emails | |
Conversion rate for webtracking emails increased by 75% over standard emails | |