Spire Case Studies Reviving Email Marketing: From 0 to 67% Open Rates

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	Reviving Email Marketing: From 0 to 67% Open Rates Spire

Reviving Email Marketing: From 0 to 67% Open Rates

Spire

Technology Category	Cybersecurity & Privacy - Intrusion Detection Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Cement Healthcare & Hospitals
Applicable Functions	Sales & Marketing
Use Cases	Behavior & Emotion Tracking Livestock Monitoring
Challenge	The Company, a US-based IT services firm, relied heavily on cold email outreach as its primary sales channel. Over the years, the company expanded from 2 to 45 mailboxes and ran numerous email campaigns. However, they began to encounter significant issues with their email domain. Their open rate and delivery rate started to plummet rapidly, with most of their emails ending up in spam folders. The company was unsure of the cause of these issues and sought assistance from Folderly, an email marketing solution provider. The challenge was to identify the root cause of the problem, restore the health of the existing domain, and ensure the smooth running of their email campaigns. Read More
About Customer	The customer in this case study is a US-based company operating in the Information Technology and Services industry. The company heavily relies on cold email outreach as its primary sales channel for finding and nurturing leads that can later be converted into clients. The company has grown significantly over the years, expanding from 2 to 45 mailboxes. However, they began to face challenges with their email domain, with a significant drop in open and delivery rates. This led them to seek assistance from Folderly, an email marketing solution provider, to help them address these issues and improve their email marketing performance. Read More
Solution	Folderly began by conducting an in-depth analysis of the client's domain health, including its Sender Score, relationship with blacklists, and DNS settings. The analysis revealed that the client's domain was in poor health, with a low Sender Score and a negative relationship with spam filters. To address this, Folderly decided to work on two fronts: reviving the existing domain and building a new one from scratch. For the existing domain, Folderly identified that the client was using outdated templates, which were associated with spam content by email service providers. Folderly rewrote the client's templates to meet modern requirements and launched a warm-up campaign to gradually restore the domain's performance. Simultaneously, Folderly set up a new domain for the client, ensuring it was compatible with all email services and marketing apps the client used. They also ran warm-up campaigns for the new domain to build a positive image with email service providers. Folderly continued to monitor the health of both domains to ensure smooth and steady performance. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Intrusion Detection

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cement

Healthcare & Hospitals

Applicable Functions

Sales & Marketing

Use Cases

Behavior & Emotion Tracking

Livestock Monitoring

Challenge

The Company, a US-based IT services firm, relied heavily on cold email outreach as its primary sales channel. Over the years, the company expanded from 2 to 45 mailboxes and ran numerous email campaigns. However, they began to encounter significant issues with their email domain. Their open rate and delivery rate started to plummet rapidly, with most of their emails ending up in spam folders. The company was unsure of the cause of these issues and sought assistance from Folderly, an email marketing solution provider. The challenge was to identify the root cause of the problem, restore the health of the existing domain, and ensure the smooth running of their email campaigns.

About Customer

The customer in this case study is a US-based company operating in the Information Technology and Services industry. The company heavily relies on cold email outreach as its primary sales channel for finding and nurturing leads that can later be converted into clients. The company has grown significantly over the years, expanding from 2 to 45 mailboxes. However, they began to face challenges with their email domain, with a significant drop in open and delivery rates. This led them to seek assistance from Folderly, an email marketing solution provider, to help them address these issues and improve their email marketing performance.

Solution

Folderly began by conducting an in-depth analysis of the client's domain health, including its Sender Score, relationship with blacklists, and DNS settings. The analysis revealed that the client's domain was in poor health, with a low Sender Score and a negative relationship with spam filters. To address this, Folderly decided to work on two fronts: reviving the existing domain and building a new one from scratch. For the existing domain, Folderly identified that the client was using outdated templates, which were associated with spam content by email service providers. Folderly rewrote the client's templates to meet modern requirements and launched a warm-up campaign to gradually restore the domain's performance. Simultaneously, Folderly set up a new domain for the client, ensuring it was compatible with all email services and marketing apps the client used. They also ran warm-up campaigns for the new domain to build a positive image with email service providers. Folderly continued to monitor the health of both domains to ensure smooth and steady performance.

Impact #1	The efforts of Folderly led to significant improvements in the client's email marketing performance. The old domain was successfully revived, with its Sender Score returning to its former position. The new domain, under Folderly's guidance, showed quick growth and excellent deliverability stats, with a reply rate 50% higher than the old domain. The client also saw great progress across all 45 mailboxes with the updated templates. The use of Folderly's mailbox analysis tool provided the team with insights into the inner workings of deliverability, making their email marketing campaigns more effective. This allowed the client's team to plan their roadmap in greater detail. The client continues to monitor their results and update their email templates every 2-3 months to maintain their performance.

Impact #1

The efforts of Folderly led to significant improvements in the client's email marketing performance. The old domain was successfully revived, with its Sender Score returning to its former position. The new domain, under Folderly's guidance, showed quick growth and excellent deliverability stats, with a reply rate 50% higher than the old domain. The client also saw great progress across all 45 mailboxes with the updated templates. The use of Folderly's mailbox analysis tool provided the team with insights into the inner workings of deliverability, making their email marketing campaigns more effective. This allowed the client's team to plan their roadmap in greater detail. The client continues to monitor their results and update their email templates every 2-3 months to maintain their performance.

Benefit #1	67% increase in open rate
Benefit #2	100% email deliverability
Benefit #3	50% higher reply rate for the new domain compared to the old one

Benefit #1

67% increase in open rate

Benefit #2

100% email deliverability

Benefit #3

50% higher reply rate for the new domain compared to the old one

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Overview

Reviving Email Marketing: From 0 to 67% Open Rates

Operational Impact

Quantitative Benefit