MoEngage
Case Studies
Reviving Dormant Customers: Airtel Wynk Music's Insights-led Engagement Strategy
Overview
Reviving Dormant Customers: Airtel Wynk Music's Insights-led Engagement StrategyMoEngage |
Analytics & Modeling - Machine Learning Robots - Wheeled Robots | |
Telecommunications | |
Behavior & Emotion Tracking Livestock Monitoring | |
Operational Impact
The implementation of MoEngage's insights-led platform and the strategic use of Push Notification campaigns allowed Airtel Wynk Music to effectively engage their dormant customers. By segmenting customers based on their last activity and content affinity, they were able to create personalized customer journeys and invoke a 'fear of missing out' through content recommendations. This proactive approach to customer engagement not only reactivated a significant portion of dormant customers but also likely improved customer loyalty and retention in the long run. | |
Quantitative Benefit
Successfully reactivated 44% of their dormant customers within 90 days | |