Infobip Case Studies Revitalizing User Engagement with SMS: A Case Study on Volpy

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	Revitalizing User Engagement with SMS: A Case Study on Volpy Infobip

Revitalizing User Engagement with SMS: A Case Study on Volpy

Infobip

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Recycling & Waste Management
Applicable Functions	Procurement
Challenge	Volpy, an online application for buying, selling, exchanging, and recycling smartphones, faced a significant challenge in re-engaging its dormant users. Despite having a registered user base of one million, only 130,000 were active on a monthly basis. The company found it difficult to encourage users to engage with the app and utilize it for its primary purpose. Volpy's main objective was to increase the frequency of user interaction with the platform and re-engage those who had registered but ceased using the app. They aimed to achieve this by providing updates, incentives, and other reasons for users to return to the platform, thereby enhancing overall engagement. Read More
About Customer	Established in 2016, Volpy is an online application that allows users to buy, sell, exchange, and recycle smartphones. It offers features such as real-time value estimates. Within two years, the app was downloaded by more than 1,000,000 people in France. Volpy has about 130,000 active users and understands the value of these active users to the company. Despite the large number of registered users, the company faced a challenge in maintaining user engagement and reactivating dormant users. Read More
Solution	To address this challenge, Volpy implemented Infobip’s SMS channel to further engage with users. A simple SMS start-up campaign was launched to reach out to dormant users. SMS was chosen for its ubiquity, reliability, and high open rate of 98%. It doesn't require any additional app downloads and is ideal for reaching a large audience and encouraging engagement. Volpy could rely on Infobip’s reach and coverage to ensure their messages were delivered regardless of the operator users were subscribed to. Infobip’s platform, capable of delivering over 10,000 messages every second, was powerful enough to support all of Volpy’s messaging needs. The platform’s built-in global compliance engine ensured that Volpy was up to date with all regulatory requirements. The first campaign involved sending an SMS message to users who had been inactive for five days, offering incentives to transact via the platform. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Recycling & Waste Management

Applicable Functions

Procurement

Challenge

Volpy, an online application for buying, selling, exchanging, and recycling smartphones, faced a significant challenge in re-engaging its dormant users. Despite having a registered user base of one million, only 130,000 were active on a monthly basis. The company found it difficult to encourage users to engage with the app and utilize it for its primary purpose. Volpy's main objective was to increase the frequency of user interaction with the platform and re-engage those who had registered but ceased using the app. They aimed to achieve this by providing updates, incentives, and other reasons for users to return to the platform, thereby enhancing overall engagement.

About Customer

Established in 2016, Volpy is an online application that allows users to buy, sell, exchange, and recycle smartphones. It offers features such as real-time value estimates. Within two years, the app was downloaded by more than 1,000,000 people in France. Volpy has about 130,000 active users and understands the value of these active users to the company. Despite the large number of registered users, the company faced a challenge in maintaining user engagement and reactivating dormant users.

Solution

To address this challenge, Volpy implemented Infobip’s SMS channel to further engage with users. A simple SMS start-up campaign was launched to reach out to dormant users. SMS was chosen for its ubiquity, reliability, and high open rate of 98%. It doesn't require any additional app downloads and is ideal for reaching a large audience and encouraging engagement. Volpy could rely on Infobip’s reach and coverage to ensure their messages were delivered regardless of the operator users were subscribed to. Infobip’s platform, capable of delivering over 10,000 messages every second, was powerful enough to support all of Volpy’s messaging needs. The platform’s built-in global compliance engine ensured that Volpy was up to date with all regulatory requirements. The first campaign involved sending an SMS message to users who had been inactive for five days, offering incentives to transact via the platform.

Impact #1	The implementation of the SMS campaign yielded immediate results for Volpy. There was a 30% increase in the number of active users within a month of the first campaign. The company is now exploring additional campaigns and ways to use SMS to further re-engage dormant users. They are also considering other channels through Infobip to develop an omnichannel approach for communicating with its users. Infobip’s worldwide presence in over 190 countries and coverage with more than 700 operators has reassured Volpy that their planned expansion into the broader European market is feasible.

Impact #1

The implementation of the SMS campaign yielded immediate results for Volpy. There was a 30% increase in the number of active users within a month of the first campaign. The company is now exploring additional campaigns and ways to use SMS to further re-engage dormant users. They are also considering other channels through Infobip to develop an omnichannel approach for communicating with its users. Infobip’s worldwide presence in over 190 countries and coverage with more than 700 operators has reassured Volpy that their planned expansion into the broader European market is feasible.

Benefit #1	30% increase in active users within one month of the first campaign
Benefit #2	Over 10,000 messages delivered every second
Benefit #3	98% open rate for SMS messages

Benefit #1

30% increase in active users within one month of the first campaign

Benefit #2

Over 10,000 messages delivered every second

Benefit #3

98% open rate for SMS messages

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Overview

Revitalizing User Engagement with SMS: A Case Study on Volpy

Operational Impact

Quantitative Benefit