Avid Technology Case Studies Revitalizing Sin City with Avid Everywhere: A Case Study

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	Revitalizing Sin City with Avid Everywhere: A Case Study Avid Technology

Revitalizing Sin City with Avid Everywhere: A Case Study

Avid Technology

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Sensors - Acoustic Sensors
Applicable Industries	Cities & Municipalities Equipment & Machinery
Use Cases	Smart City Operations Time Sensitive Networking
Services	System Integration
Challenge	The challenge was to foster creative collaboration among editors, VFX, the sound supervisor, and director Robert Rodriguez for the production of Sin City: A Dame to Kill For. The team needed to streamline and simplify workflows, enhance collaboration, and allow creative teams to experiment with different creative ideas under tight time and cost pressures. The production involved multiple editorial venues and staff working simultaneously. Rodriguez worked from his home in Austin, Texas, while other members of the editorial team were based at Rodriguez’s Troublemaker Studios in Austin. The team was also simultaneously working on the first two episodes of From Dusk till Dawn: The Series, which required all the media for the entire season to be kept online. Read More
About Customer	The customer in this case study is the production team of Sin City: A Dame to Kill For, led by director Robert Rodriguez. The team included editor Ian Silverstein, first assistant editor/digital conform editor Jay Mahavier, and VFX editor Travis Smith. Rodriguez is known for his hands-on approach to filmmaking, often taking on multiple roles in the production process. He has a strong vision but is also open to ideas, making him a collaborative leader. The team was also simultaneously working on the first two episodes of From Dusk till Dawn: The Series, which Rodriguez developed and executive produced for his new El Rey channel and Netflix. Read More
Solution	The team leveraged the Avid MediaCentral platform to streamline and simplify workflows. By tightly integrating Avid Artist Suite and Avid Storage Suite solutions, including Media Composer, Avid ISIS shared storage, and Avid Pro Tools \| HDX, the MediaCentral platform brought the Avid Everywhere vision to life for the long-awaited sequel. The platform allowed for constant back and forth collaboration, providing multiple versions of scenes and a constantly evolving process. The Media Composer was praised for its personal system that speaks to what film and TV editors need, offering creative tools to implement the director’s vision. Pro Tools \| HDX was used for Sin City: A Dame to Kill For, with four systems—for dialogue, music, effects plus a stem recorder—linked and controlled on Troublemakers’ mix stage using Avid Satellite Link. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Sensors - Acoustic Sensors

Applicable Industries

Cities & Municipalities

Equipment & Machinery

Use Cases

Smart City Operations

Time Sensitive Networking

Services

System Integration

Challenge

The challenge was to foster creative collaboration among editors, VFX, the sound supervisor, and director Robert Rodriguez for the production of Sin City: A Dame to Kill For. The team needed to streamline and simplify workflows, enhance collaboration, and allow creative teams to experiment with different creative ideas under tight time and cost pressures. The production involved multiple editorial venues and staff working simultaneously. Rodriguez worked from his home in Austin, Texas, while other members of the editorial team were based at Rodriguez’s Troublemaker Studios in Austin. The team was also simultaneously working on the first two episodes of From Dusk till Dawn: The Series, which required all the media for the entire season to be kept online.

About Customer

The customer in this case study is the production team of Sin City: A Dame to Kill For, led by director Robert Rodriguez. The team included editor Ian Silverstein, first assistant editor/digital conform editor Jay Mahavier, and VFX editor Travis Smith. Rodriguez is known for his hands-on approach to filmmaking, often taking on multiple roles in the production process. He has a strong vision but is also open to ideas, making him a collaborative leader. The team was also simultaneously working on the first two episodes of From Dusk till Dawn: The Series, which Rodriguez developed and executive produced for his new El Rey channel and Netflix.

Solution

The team leveraged the Avid MediaCentral platform to streamline and simplify workflows. By tightly integrating Avid Artist Suite and Avid Storage Suite solutions, including Media Composer, Avid ISIS shared storage, and Avid Pro Tools | HDX, the MediaCentral platform brought the Avid Everywhere vision to life for the long-awaited sequel. The platform allowed for constant back and forth collaboration, providing multiple versions of scenes and a constantly evolving process. The Media Composer was praised for its personal system that speaks to what film and TV editors need, offering creative tools to implement the director’s vision. Pro Tools | HDX was used for Sin City: A Dame to Kill For, with four systems—for dialogue, music, effects plus a stem recorder—linked and controlled on Troublemakers’ mix stage using Avid Satellite Link.

Impact #1	The use of the Avid MediaCentral platform and its integrated solutions significantly improved the operational efficiency and creative output of the Sin City: A Dame to Kill For production team. The platform allowed for seamless collaboration among the team members, enabling them to experiment with different creative ideas and produce multiple versions of scenes. The Media Composer was particularly praised for its versatility and flexibility, offering a range of creative tools that helped implement the director’s vision. Pro Tools \| HDX also proved to be a valuable tool, enabling the team to carry all the effects elements from the editors through to the final mix without the need for pre-dubbing or pre-mixing. The speed of Pro Tools \| HDX also enhanced the creative process, allowing the team to try new things without wasting valuable time.

Impact #1

The use of the Avid MediaCentral platform and its integrated solutions significantly improved the operational efficiency and creative output of the Sin City: A Dame to Kill For production team. The platform allowed for seamless collaboration among the team members, enabling them to experiment with different creative ideas and produce multiple versions of scenes. The Media Composer was particularly praised for its versatility and flexibility, offering a range of creative tools that helped implement the director’s vision. Pro Tools | HDX also proved to be a valuable tool, enabling the team to carry all the effects elements from the editors through to the final mix without the need for pre-dubbing or pre-mixing. The speed of Pro Tools | HDX also enhanced the creative process, allowing the team to try new things without wasting valuable time.

Benefit #1	The Avid MediaCentral platform allowed for simultaneous work on multiple projects, including Sin City: A Dame to Kill For and the first two episodes of From Dusk till Dawn: The Series.
Benefit #2	Pro Tools \| HDX enabled the team to carry all the effects elements from the editors through to the final mix without having to do any pre-dubbing or pre-mixing.
Benefit #3	In some of the reels, the team was able to conform and mix 500 or so sound effects without having to crush it all down into pre-mixes.

Benefit #1

The Avid MediaCentral platform allowed for simultaneous work on multiple projects, including Sin City: A Dame to Kill For and the first two episodes of From Dusk till Dawn: The Series.

Benefit #2

Pro Tools | HDX enabled the team to carry all the effects elements from the editors through to the final mix without having to do any pre-dubbing or pre-mixing.

Benefit #3

In some of the reels, the team was able to conform and mix 500 or so sound effects without having to crush it all down into pre-mixes.

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Overview

Revitalizing Sin City with Avid Everywhere: A Case Study

Operational Impact

Quantitative Benefit