Revitalizing Local SEO: PuroClean's Journey to Saving 350 Working Hours Annually

PuroClean, a leading franchise system for emergency property damage remediation, faced a significant challenge in managing their Local SEO initiatives across their 360 franchise locations in the USA and Canada. The marketing team struggled to get all franchise locations on the same page and bought into their structured, consistent Local SEO initiatives. Being a small team, they had to commit additional time to overcome this challenge, which led to other key functions of the marketing team being neglected. They identified the need to improve their understanding and management of NAP (Name, Address, Phone number) in relation to local business listings, but lacked the time to address this. The scale and scope of the challenge were largely unknown due to the novelty of Local SEO efforts to the business.

PuroClean is an industry-leading franchise system for emergency property damage remediation, headquartered in Florida. The company, which describes itself as ‘the Paramedics of Property Damage,’ specializes in helping families and businesses overcome setbacks caused by water, fire and smoke, mold, biohazards, and other conditions resulting in property damage. Founded in 2001, PuroClean now has over 360 franchise locations across the USA and Canada that provide 24-hour emergency restoration services. The Internet Marketing Manager at PuroClean home office, Karen Vick, is responsible for supporting the marketing efforts of each location and driving the localized face of the brand forward.