Conversica
Case Studies
Revitalizing Lead Conversion with AI: A Case Study on Leica Geosystems
Overview
Revitalizing Lead Conversion with AI: A Case Study on Leica GeosystemsConversica |
Electrical Grids | |
Sales & Marketing | |
Demand Planning & Forecasting | |
System Integration | |
Operational Impact
The implementation of the Revenue Digital Assistant, Holly, has brought about significant operational improvements for Leica Geosystems. The integration with Salesforce CRM has allowed for scalability and increased efficiency in managing leads. The AI-powered assistant initiates personalized conversations with leads, nurturing those not yet ready for sales, and re-engaging older leads with tailored dialogues. This ensures that no lead is left behind and every opportunity is worked on. The company has also seen a cultural shift, with sales teams embracing the AI, humanizing it, and acknowledging its contribution to generating hot leads. The use of AI has also opened up new possibilities for automated conversation triggers, segmentation, and message tailoring, changing the game in terms of scalability. | |
Quantitative Benefit
33% lead engagement rate | |
300% improvement in net new lead to MQL conversions | |
12% of total opportunity value influenced by Revenue Digital Assistant | |