6sense
Case Studies
Revitalizing Aprimo: A Case Study on Strategic ABM Implementation
Overview
Revitalizing Aprimo: A Case Study on Strategic ABM Implementation6sense |
Functional Applications - Product Data Management Systems Platform as a Service (PaaS) - Application Development Platforms | |
Oil & Gas | |
Sales & Marketing | |
Inventory Management Smart Collateral Management | |
Operational Impact
The implementation of 6sense had a significant impact on Aprimo's operations. The platform enabled the company to become more strategic and surgical in their marketing tactics by providing valuable data for account selection and pipeline acceleration. This led to the closing of several top-tier accounts and an increase in the quality of the pipeline. The proactive approach to anticipating inbound leads and launching campaigns also increased the engagement score and hit rate. Furthermore, the use of 6sense facilitated better collaboration between the marketing and sales teams, leading to a more unified and effective approach to targeting accounts. The CEO's involvement in using the platform also indicated a shift towards data-driven decision making at the boardroom level. Overall, Aprimo was able to stay ahead of the competition and close larger deals faster than ever before. | |
Quantitative Benefit
Closed several top-tier accounts after implementing 6sense | |
Increased engagement score | |
Increased hit rate by 40% | |