Acquia DAM
Case Studies
Revamping Water Research Foundation's Digital Experience for Enhanced Subscriber Engagement
Overview
Revamping Water Research Foundation's Digital Experience for Enhanced Subscriber EngagementAcquia DAM |
Platform as a Service (PaaS) - Application Development Platforms Sensors - Utility Meters | |
Cities & Municipalities Electrical Grids | |
Logistics & Transportation Product Research & Development | |
Intelligent Urban Water Supply Management Water Utility Management | |
Cloud Planning, Design & Implementation Services System Integration | |
Operational Impact
The migration of multiple systems from CRM to CMS was a success. Data is now structured, clean, organized, and connected, allowing WRF more comprehensive access to customer data and more insights into their organization. Personalization was also a key result, letting logged-in users easily subscribe to receive project updates, with targeted blocks based on where the user is in their journey. By speaking to each of the site’s audiences individually, the new site is more effective at getting WRF research into the hands of people who use it. | |