Inflow Case Studies Revamping SEO Strategy: Houseplans.net's Journey to a 77% Revenue Increase

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	Revamping SEO Strategy: Houseplans.net's Journey to a 77% Revenue Increase Inflow

Revamping SEO Strategy: Houseplans.net's Journey to a 77% Revenue Increase

Inflow

Applicable Industries	Buildings
Applicable Functions	Quality Assurance
Use Cases	Traffic Monitoring Transportation Simulation
Services	Testing & Certification
Challenge	Houseplans.net, an eCommerce site selling ready-designed house plans to consumers, experienced a significant drop in revenue. This decline was suspected to be linked to Google's Panda and Penguin Algorithm updates, which had a history of causing revenue declines for online retailers. The challenge was to identify the root cause of the problem and implement necessary changes to reverse the revenue decline. An initial SEO audit revealed issues that could be addressed with a thorough link audit and cleanup. However, the challenge was not just to remove detrimental links but also to strategically build new, quality links. Additionally, a significant portion of the site's content was underperforming, which required a comprehensive content audit and cleanup. Read More
About Customer	Houseplans.net is an eCommerce platform that provides ready-designed house plans directly to consumers. The company operates in the online retail space, offering a wide range of house plans to cater to the diverse needs of its customers. However, the company faced a significant challenge when it experienced a sharp decline in revenue, suspected to be linked to Google's Panda and Penguin Algorithm updates. In response to this challenge, Houseplans.net sought the expertise of Inflow to help identify the root cause of the problem and implement necessary changes to reverse the revenue decline. Read More
Solution	Inflow, an expert team, was brought in to address the challenges faced by Houseplans.net. They began by conducting an SEO audit to uncover the root of the problem. The audit revealed that a thorough link audit and cleanup was necessary. Inflow not only cleaned up the detrimental links but also began to strategically build new, quality links. Following this, Inflow performed a Content Audit and found opportunities to improve the site quality as a whole and clean up indexation in Google. This process involved pruning underperforming content on the site, which turned out to be close to 80 percent of all product pages. After the cleanup and pruning process, the team had to wait for Google to release updates and reindex the site. Read More Log in to view content
Contents

Applicable Industries

Buildings

Applicable Functions

Quality Assurance

Use Cases

Traffic Monitoring

Transportation Simulation

Services

Testing & Certification

Challenge

Houseplans.net, an eCommerce site selling ready-designed house plans to consumers, experienced a significant drop in revenue. This decline was suspected to be linked to Google's Panda and Penguin Algorithm updates, which had a history of causing revenue declines for online retailers. The challenge was to identify the root cause of the problem and implement necessary changes to reverse the revenue decline. An initial SEO audit revealed issues that could be addressed with a thorough link audit and cleanup. However, the challenge was not just to remove detrimental links but also to strategically build new, quality links. Additionally, a significant portion of the site's content was underperforming, which required a comprehensive content audit and cleanup.

About Customer

Houseplans.net is an eCommerce platform that provides ready-designed house plans directly to consumers. The company operates in the online retail space, offering a wide range of house plans to cater to the diverse needs of its customers. However, the company faced a significant challenge when it experienced a sharp decline in revenue, suspected to be linked to Google's Panda and Penguin Algorithm updates. In response to this challenge, Houseplans.net sought the expertise of Inflow to help identify the root cause of the problem and implement necessary changes to reverse the revenue decline.

Solution

Inflow, an expert team, was brought in to address the challenges faced by Houseplans.net. They began by conducting an SEO audit to uncover the root of the problem. The audit revealed that a thorough link audit and cleanup was necessary. Inflow not only cleaned up the detrimental links but also began to strategically build new, quality links. Following this, Inflow performed a Content Audit and found opportunities to improve the site quality as a whole and clean up indexation in Google. This process involved pruning underperforming content on the site, which turned out to be close to 80 percent of all product pages. After the cleanup and pruning process, the team had to wait for Google to release updates and reindex the site.

Impact #1	The operational results of the SEO and content strategy revamp were significant. After the implementation of the changes, Houseplans.net had to wait for Google to release updates and reindex the site. Once this happened, the company saw a large upswing in traffic and revenue. The cleanup of detrimental links and the strategic building of new, quality links improved the site's visibility and ranking on Google. The pruning of underperforming content and the improvement of site quality as a whole also contributed to the increase in organic traffic. The operational success of this project demonstrates the importance of regular SEO audits and the strategic management of site content and links in improving site performance and revenue.

Impact #1

The operational results of the SEO and content strategy revamp were significant. After the implementation of the changes, Houseplans.net had to wait for Google to release updates and reindex the site. Once this happened, the company saw a large upswing in traffic and revenue. The cleanup of detrimental links and the strategic building of new, quality links improved the site's visibility and ranking on Google. The pruning of underperforming content and the improvement of site quality as a whole also contributed to the increase in organic traffic. The operational success of this project demonstrates the importance of regular SEO audits and the strategic management of site content and links in improving site performance and revenue.

Benefit #1	434% increase in organic traffic revenue over the previous year
Benefit #2	91% improvement in organic traffic when looked at year over year
Benefit #3	Cleanup of close to 80% of underperforming product pages

Benefit #1

434% increase in organic traffic revenue over the previous year

Benefit #2

91% improvement in organic traffic when looked at year over year

Benefit #3

Cleanup of close to 80% of underperforming product pages

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Overview

Revamping SEO Strategy: Houseplans.net's Journey to a 77% Revenue Increase

Operational Impact

Quantitative Benefit