6sense
Case Studies
Revamping RepTrak's Marketing Strategy with 6sense: A Case Study
Overview
Revamping RepTrak's Marketing Strategy with 6sense: A Case Study6sense |
Analytics & Modeling - Machine Learning Platform as a Service (PaaS) - Application Development Platforms | |
Oil & Gas | |
Procurement Sales & Marketing | |
Leasing Finance Automation Smart Contracts | |
Data Science Services | |
Operational Impact
The implementation of 6sense had a transformative effect on RepTrak's marketing strategy. The insights provided by 6sense allowed the company to meet customers where they were and provide them with the information they cared about. This approach led to a significant increase in engagement and a decrease in ad costs. The sales cycle was reduced, and the total contract value increased. The success of the 6sense approach also led to its adoption by the sales team, further enhancing its effectiveness. Despite a temporary setback due to a legacy campaign, the team was able to pivot back to the 6sense approach and exceed their revenue and pipeline goals for the first half of the year. More importantly, the use of 6sense helped restore trust in the marketing team and their ability to drive revenue strategically and meaningfully. | |
Quantitative Benefit
96% decrease in ad costs | |
46% increase in ad engagement | |
106% of pipeline quota goal achieved | |